Senior Brand Manager; Aesthetics Med Device

Role Summary

Senior Brand Manager, North America (U.S. & Canada).

Location:

Basking Ridge, NJ;
Bridgewater, NJ;
Central NJ;
East Brunswick, NJ;
East Hanover, NJ;
Edison, NJ;
Elizabeth, NJ;
Florham Park, NJ;
Madison, NJ;
Morristown, NJ;
Newark, NJ;
Parsippany, NJ;
Wayne, NJ. This role shapes the strategy and performance of Solta Medical’s flagship brand in the premium aesthetics category, driving growth, engagement, and market leadership. It translates insights into execution—balancing creativity with business discipline to deliver measurable growth and market impact. You will develop and implement integrated marketing programs that strengthen brand equity, accelerate growth, and enhance customer engagement across channels, inspiring cross-functional teams to deliver results.

• Establish, align, and execute the commercial strategy for the assigned brand in North America.
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
• Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies.
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
• Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit.
• Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
• Lead the development and execution of innovative, insight-driven marketing programs—including advertising, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement.
• Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without over reliance on external resources.
• Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation.
• Create sales tools and marketing assets to support customer acquisition, retention, and loyalty.
• Champion omnichannel engagement, leveraging analytics to optimize performance and ROI.
• Use analytics and customer insights to measure campaign performance and inform strategic decisions.
• Own end-to-end commercialization plans that translate insights into measurable revenue growth.
• Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy.
• Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility.
• Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment.
• Leverage field and KOL insights to shape competitive differentiation.
• Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization; evaluate product mix and portfolio contribution to ensure sustainable growth.
• Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results.
• Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency.
• Track, measure, and report on key performance indicators to inform continuous improvement.

• Required:
  
  Bachelor’s degree
• Preferred: MBA
• Required:
  
  Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences
• Required:
  
  Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations
• Required:
  
  Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical)
• Required:
  
  Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion
• Required:
  
  Strong financial acumen with experience managing A&P budgets and vendor contracts
• Required:
  
  Excellent communication, leadership, and project management skills with the ability to…