Senior Manager Marketing Operations & Events; Aesthetics Med Device

Role Summary

The Senior Manager, Marketing Operations & Events leads end-to-end event experiences for Solta Medical across the U.S. and Canada, partnering with Brand and Digital Marketing to translate strategy into dynamic, measurable experiences that elevate awareness, engagement, and growth. This role owns the end-to-end experience strategy, execution, and cross-functional alignment to reinforce premium brand positioning across Thermage, Fraxel, Clear + Brilliant, and VASER.

Location:

multiple New Jersey sites.

• Event Strategy & Leadership
  • Develop and execute an annual event experience strategy aligned to Solta’s business objectives, brand priorities, and portfolio growth plans.
  • Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
  • Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
  • Lead the planning and execution of congresses, trade shows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
  • Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
  • Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.
• Digital Collaboration & CRM Integration
  • Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during-, and post-event content is optimized for reach, engagement, and conversion.
  • Ensure alignment between event execution and digital touchpoints, including email and social media, to deliver a seamless experience.
  • Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
  • Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
  • Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.
• Performance Measurement & Optimization
  • Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback—to guide strategic decision-making.
  • Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.
  • Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
  • Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.
  • Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.
• Cross-Functional Collaboration & Field Engagement
  • Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned.
  • Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion.
  • Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact.
  • Act as a strategic advisor to Brand Managers—sharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement.
• Financial & Operational Excellence
  • Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency.
  • Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance.
  • Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery. Assess which functions should remain external versus be transitioned internally for greater control and cost effectiveness.
  • Lead…