Director, Engagement Strategy

Director, Engagement Strategy

CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic, results‑oriented Director of Engagement Strategy to lead our team in developing and executing cutting‑edge media campaigns that make a difference in people's lives.

In this role you will be the architect of omnichannel excellence, guiding strategic vision and execution, cultivating client partnerships, championing innovation, and empowering a high‑performing team.

• Be the Architect of Omnichannel Excellence: Lead the development of innovative cross‑channel media strategies, leveraging a deep understanding of the healthcare landscape and mastery of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
• Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever‑evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting‑edge technologies to maximize campaign impact and drive client success.
• Empower a High‑Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.

• Strategic Mastermind: 8+ years of hands‑on media planning experience across all channels, with a proven track record of developing and executing successful cross‑channel media strategies in healthcare or a similarly regulated industry.
• Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high‑performing teams, fostering a culture of collaboration, growth, and excellence.
• Client‑Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
• Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

• Purpose‑Driven Work:
  Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment:
  Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities:
  Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture:
  We believe in work‑life balance and offer a comprehensive benefits package to support your well‑being.

CMI Media Group was built on inclusion and diversity. It’s in our DNA and core values. Challenging the norm is where we started and it drives us as a health leader, indispensable partner, and home for our employees. We celebrate differences, giving voice to and truly hearing our people and partners. We believe in more than “all.” We believe in “all for good.”

Seniority Level: Director |

Employment Type:

Full‑time | Job Function:
Strategy/Planning, Management, and Advertising |

Location:

New York City Metropolitan Area | Salary Range: $165,000–$213,000