Director Sales & Marketing Data Quality Transformation

Overview

Director Sales & Marketing Data Quality Transformation

ADP is seeking a Director, Sales & Marketing Data Quality Transformation, to play a critical leadership role in shaping and advancing our data quality and governance strategy. This role is ideal for a transformational leader who combines strong organizational and operational skillsets and collaborates with the confidence to make decisive, bold business decisions.

Is this you?

• Someone who understands how data and behavior change. You’ve seen firsthand how decentralization, manual overrides, and “workarounds” quietly erode data trust, and you know how to drive adoption without alienating end users.
• You can translate governance into outcomes. Whether it’s Critical Data Elements, guardrails, or integrity metrics, you know how to turn complex data concepts into clear, compelling messages that sales leaders actually care about.
• You’re a relationship-driven change leader who is just as comfortable partnering with Sales BU Leaders, as you are with centralized technical teams, and skilled at influencing in a matrixed environment.
• You measure success by trust, feedback and impact, not just continuous controls. Improved data quality scores, healthier CRM inputs, measurable marketing ROI, and ultimately faster sales velocity are how you know the change is sticking.

If so, this could be your next—and favorite—career move.

Sales Data Transformation, Stewardship & Governance:

• Lead the end-to-transformation strategy for a multi-year sales data transformation initiative, shifting the organization from fragmented data practices to trusted, governed, and business-ready sales data
• Partner with centralized data governance and technology teams to operationalize data stewardship, including the identification and prioritization of Critical Data Elements (CDEs) and the implementation of practical guardrails and validation rules within the CRM system
• Drive adoption of governance standards across Sales Business Units by aligning data practices to frontline workflows, selling motions, and business outcomes
• Translate data governance initiatives into clear business value, linking improved data quality to increased addressable market, improved marketing ROI, higher sales velocity, and the recovery of hidden or misclassified accounts

Change Management, Adoption & Communication Leadership:

• Own the change management plan for sales data governance, including stakeholder analysis, communication strategies, training approaches, and adoption measurement
• Serve as the primary liaison between Sales Business Units, Marketing, Operations, and the data governance organization to ensure alignment, transparency, and sustained engagement
• Design and execute targeted internal communication and “internal marketing” efforts that clearly articulate the why, what, and impact of data stewardship initiatives
• Identify and address behavioral and incentive-driven challenges (e.g., manual overrides, data hoarding, rule circumvention) that undermine data integrity and trust

Data Health, Measurement & Value Realization:

• Partner with analytics teams to design and deliver Data Health Dashboards that track data integrity metrics such as source divergence, stale data rates, validation compliance, and adoption trends
• Quantify data quality issues through audits and variance analysis, and communicate progress and impact to frontline teams, sales leadership, and executive stakeholders
• Own improvements in Data Quality Survey results by driving visible progress, transparency, and accountability across the sales organization

Cross-Functional & Enterprise Leadership:

• Act as a trusted business partner to Sales Operations, Marketing Operations, IT, and Analytics teams to prioritize and sequence governance initiatives based on business impact
• Influence without authority in a highly matrixed environment, balancing enterprise standards with local sales needs
• Support pilot-based rollouts and scaling of governance capabilities across regions, segments, and business unit

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field
• 10+ years of progressive experience leading…