Associate Director, HCP and Market Access Marketing

Associate Director, HCP and IRA Channel Marketing

Location:

Hybrid opportunity based in Parsippany, NJ

The Associate Director, HCP & IRA Channel Marketing – AUSTEDO is responsible for leading the development and execution of strategic marketing initiatives that drive brand growth across all key stakeholders (HCP, Consumer, Payor and Specialty Pharmacy) and proactive navigation of the evolving market access / government landscape shaped by the Inflation Reduction Act (IRA). This role will lead the evaluation of HCP channel dynamics and IRA / Government-related market conditions (Medicare Part D redesign, Price negotiations) with a focus on identifying opportunities and mitigating risks associated with the Medicare Drug Price Negotiation Program (MFP).

The Associate Director will translate insights into actionable strategies that align with AUSTEDO’s overarching brand objectives and ensure readiness for both pre- and post-MFP implementation phases. This position reports to the Senior Director, Marketing – Movement Disorders Portfolio and plays a critical role in ensuring AUSTEDO remains competitive and compliant in a rapidly evolving healthcare environment.

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

• Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO
• Lead cross-functional planning and execution of marketing strategies that address IRA implications, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes
• Adept at creating alignment with authority in a fast-paced environment while building team culture that facilitates individual and team success
• Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints
• Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution
• Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)
• Work in close partnership with the Value and Access team to create payer-focused marketing strategies
• Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives
• Track promotional budget and ensure resources are being allocated according to brand strategic priorities
• Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy
• Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets
• Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand
• Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners
• Align organizationally and individually with internal and external codes of conduct

Education/Certification/Experience

• Bachelor’s degree required;
  Master’s degree preferred
• Minimum 7 years of pharmaceutical experience
• Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and/or neurology markets (e.g., bipolar, major depressive disorder) preferred
• Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services

• Skills/Knowledge/Abilities
• Strong pharmaceutical industry and therapeutic area business acumen
• Able to draw insights from a variety of sources, understands market and competition
• Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information,…