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Business Development & Marketing Coordinator

Job in Paramus, Bergen County, New Jersey, 07653, USA
Listing for: Generationshe
Full Time position
Listed on 2026-03-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, PR / Communications
  • Business
    PR / Communications
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Requirements

  • Pre-employment drug screening and background check are conditions of employment.
  • Motor vehicle checks may be required based upon position.
Responsibilities
  • Plan, coordinate, and support trade show and conferences in alignment with business development and marketing goals working with the various technical Practices.
  • Manage all event logistics, including exhibitor requirements, registrations, shipping, booth materials, and attendee communications.
  • Coordinate with technical, and marketing teams to ensure clear objectives and consistent messaging for each event.
  • Support and monitor event timelines, budgets, and post-event debriefs and reporting.
  • Coordinate or support the development of promotional materials and campaigns to drive engagement and lead generation.
  • Attend trade shows and conferences as needed; ability to lift/move boxes and assist with booth setup and breakdown is required.
  • Implement and support lead generation strategies that align with regional and firmwide sales objectives.
  • Assist with the execution of marketing campaigns, webinars, and digital initiatives.
  • Track, analyze, and report on lead generation activity and campaign effectiveness.
  • Maintain and update CRM records (Microsoft Dynamics preferred) with leads, campaign data, and follow-up status.
  • Coordinate with technical and business development staff to ensure leads are properly qualified and followed up on.
  • Support Office Managers by facilitating monthly Business Development (BD) meetings for assigned offices; capture discussion points, action items, and client intelligence.
  • Maintain and update the Northeast Regional BD Campaigns list and provide status updates during meetings.
  • Track and research target client firms, including key contacts, past relationships, and potential "ways in," as requested by technical leaders.
  • Debrief BD activities from conferences, meetings, and networking events to ensure follow-up actions are documented and completed.
  • Research proposed developments, permitting activity, and market trends within target regions.
  • Review association and event opportunities prior to monthly BD meetings and present relevant options for technical teams to pursue.
  • Re-issue and manage BD meeting calendars to ensure ownership and consistency.
  • Track firm membership and involvement in regional associations.
  • Maintain records of booth materials, collateral, and giveaway items, including location and ownership.
  • Support maintenance of regional BD and marketing hubs, including event calendars and shared resources.
  • Coordinate with external vendors, partners, and internal teams related to events and marketing initiatives.
  • Assist with the creation and distribution of marketing materials such as brochures, newsletters, and digital content.
  • Support brand consistency across teams and initiatives in alignment with firm brand guidelines.
  • Conduct market and competitor research to support BD and marketing strategy.
  • Provide administrative and coordination support for marketing and BD activities as needed.
Desired Qualifications
  • Bachelor's degree in marketing, communications, journalism, or related field preferred.
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