Media Executive - Wjhg

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Imagine working in a place where most people travel to for vacation. That’s what you’ll find at the WJHG-TV/NBC and WECP-TV/CBS Affiliate in Panama City Beach, Florida! The area is home to a booming tourism industry, local military bases, and a rapidly growing local economy. WJHG/WECP prides itself on being a leader not only in news but also in serving the local community, with a strong presence at local events.

Our mission is to cover news that digs deeper and holds true to solid journalistic ethics and to offer businesses the best options to market their products and services, including a full-service digital marketing department. Our number one rated award-winning team is all about leadership and growth, and we stay on top of the latest technical advances. Join our fast-paced team and enjoy a laid-back lifestyle at WJHG/WECP in beautiful Panama City Beach.

Join WJHG as a Media Executive, where initiative, independence, and competitive drive thrive in a fast-paced media sales environment. We're hiring a high-energy creative individual to sell innovative marketing solutions across our digital and broadcast platforms while helping clients grow their business. Whether launching your sales career or seeking your next challenge, we want persistent, creative professionals determined to win and help us expand our market share!

Position Type:
Outside Sales

Market:
Panama City, FL Designated Market Area (DMA)

Location:

Panama City, FL

• Drive Revenue Growth — Achieve television and digital revenue goals set by the company through strategic development of new accounts and relationship building across the Panama City DMA, which includes nine Florida counties:
  Bay, Calhoun, Franklin, Gulf, Holmes, Jackson, Liberty, Walton, and Washington.
• Research & Generate Leads — Identify market opportunities, generate and follow through on sales leads (both warm and cold), and actively manage a pipeline of potential revenue that keeps your business flowing throughout the DMA territory.
• Own the Full Sales Cycle — Lead the complete sales journey from prospect discovery through close, meeting new business revenue and budget goals with persistence and excellence.

• Get Out in the Field — As an outside sales representative, you'll split your time between the field and our WJHG office, giving you the best of both worlds. Drive your own vehicle throughout the Panama City DMA, meeting clients face-to-face across our nine-county market, building strong community relationships, and enjoying schedule flexibility that balances in-office collaboration with client-facing time. This hybrid approach lets you manage your day strategically while staying connected with your team and supporting the station's mission.
• Create & Sell Campaigns — Design, write, and present compelling advertising campaigns and marketing presentations while providing continuous, exceptional service to advertising agencies and direct accounts.
• Provide Consultative Solutions — Assess advertisers' marketing needs, develop customized proposals and presentations that demonstrate how…