Sales Manager
Listed on 2026-01-24
-
Sales
Business Development, Sales Representative
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Position SummaryAs a new boat sales manager, you will be responsible for leading and managing the sales of new boats for your respective store. The ideal candidate is passionate about delighting customers and achieving or exceeding their volume and margin sales goals by leading their team in the defined sales processes.
Essential Duties and Responsibilities- Lead and manage a sales team to achieve and exceed sales goals by successfully following the sales process and ensuring excellent experiences for customers.
- Professionally present products to customers and prospects, including reviewing the features and benefits of the various boats, preparing quotes, completing trade evaluations, and presenting pricing consistent with achieving margin and customer satisfaction goals.
- Partner with the Business Manager for presentation of finance products, preparation of closing documents, and setting up deliveries.
- Promote teamwork, support and work with other team members, departments and locations to ensure the customer has a seamless experience through the sale, financing, delivery and subsequent servicing of the boat.
- Utilize One Water sales tools, including CRM, to ensure the team is performing daily follow-up and prospecting for new customers, as well as communication on a regular basis with existing customers.
- Promote a continuous learning environment, develop and maintain a high level of product, market and industry knowledge, and maintain strong familiarity of all brands.
- Build and maintain positive customer relationships to strengthen customer loyalty, increase referrals and enhance dealer reputation. Customer satisfaction is prioritized.
- Oversee showroom inventory management, ordering, and coordination of display to optimize sales.
- Actively participate in boat shows, store and off‑site sales and customer events.
- All other duties as assigned.
- Proficient in Microsoft Office Suite and CRM tools.
- Strong verbal and written communication skills, with the ability to engage with customers.
- Organizational and time management skills.
- Strong leadership and team management skills.
- Ability to meet or exceed goals/targets.
- Continuous learning; achievement of required One Water Sales Certifications.
- High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
- Experience in boat sales, used boat sales management preferred.
- Knowledge of boat brands, models, and associated features preferred.
Use the table / checklist below to indicate what is required of this position. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
C=Constantly; F=Frequently; O=Occasionally; R=Rarely
- Remaining in a stationary position, often standing or sitting for prolonged periods: F
- Repeating motions that may include the wrists, hands, and/or fingers: C
- Moving about to accomplish tasks or moving from one work site to another: F
- Operating motor vehicle: O
- Communicating with others to exchange information: C
- Assessing the accuracy, neatness and thoroughness of the work assigned: C
- Hearing: C
- Talking: C
- Seeing: C
- Eye/Hand/Foot Coordination: C
Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Environmental Conditions:
• No adverse environmental conditions expected
• Poor ventilation
• Hazardous conditions
• Small and/or enclosed spaces
• Noisy environments
Physical Demands:
• Sedentary work that primarily involves sitting/standing
• Light work that includes moving objects up to 20 pounds
This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)
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