Marketing Manager

Overview

TiE Silicon Valley is a not-for-profit organization and the founding chapter of TiE, the world’s largest entrepreneurship ecosystem, with 67+ chapters and 13,000+ members globally. Our mission is to foster entrepreneurship through mentoring, education, networking, funding, and community. Giving back is central to who we are.

TiE Silicon Valley is seeking a results-driven Marketing Manager to own the strategy and execution of marketing for our flagship conference, TiEcon, and our year-round program portfolio. This role shapes how founders, investors, executives, and volunteers discover, engage with, and stay connected to TiE Silicon Valley. Success is measured by outcomes, not activity.

You connect marketing, membership, and engagement into one cohesive experience. You design how humans and AI work together to move faster, stay aligned, and scale impact, always keeping the entrepreneur at the center.

• Own multi-audience marketing strategy across founders, investors, executives, sponsors, and volunteers
• Define ICPs, messaging, and lifecycle journeys from first touch through renewal
• Deliver integrated campaigns tied to TiEcon and 100+ annual programs

• Lead end-to-end marketing for TiEcon, a global conference with 3,000+ attendees
• Drive awareness, demand, attendance, and engagement across all stakeholder groups
• Partner with senior volunteer leaders, including CXOs and VPs, to translate program vision into compelling campaigns

• Market TiE Silicon Valley’s education, GTM, thought leadership, funding, mentoring, youth, immersion, member engagement, and TiE Women programs
• Build scalable templates, workflows, and repeatable campaign models
• Improve awareness, participation, engagement, and retention

• Design automated, AI-enabled workflows across channels and journeys
• Build and operate AI teammates including custom GPTs, agents, and automation
• Champion responsible, brand-safe AI adoption

• Build trusted relationships with volunteers, members, sponsors, and partners
• Translate complex initiatives into clear, executable marketing plans
• Communicate proactively and operate with discretion and professionalism

• Define and track outcome-based metrics such as engagement, conversion, and retention
• Keep marketing, membership, sponsorship, and programs aligned through shared systems

4+ years of hands-on experience using modern marketing, analytics, AI, and event platforms in production environments.

• CRM and marketing automation:
  Salesforce, Hub Spot (including Breeze), Marketo, or equivalent
• Email campaign ownership including testing, personalization, and optimization
• Website analytics:
  Google Analytics or equivalent
• Social and community marketing tools

• Generative AI:
  ChatGPT, Claude, Jasper AI
• AI design and creative:
  Canva Magic Studio
• ABM and demand:
  6sense or Demandbase
• SEO optimization:
  Surfer SEO
• Content repurposing:
  Opus Clip
• AI automation, agents, and responsible AI practices

• Event platforms such as Pheed Loop
  , Cvent, Bizzabo, or similar
• Ability to integrate events with CRM, email, and analytics

• 5+ years of marketing or growth experience, ideally in technology, entrepreneurship, education, or community-driven organizations
• Proven success delivering multi-audience marketing programs
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and able to manage multiple priorities independently
• Experience marketing large-scale conferences or communities preferred

• Builder who creates momentum and buzz
• Curious about reimagining marketing with AI
• Experimental, data-driven, and outcomes-focused
• High ownership, accountability, and professionalism

• Entrepreneurs experience a consistent, trusted journey with TiE
• TiE Silicon Valley earns sustained share of mind in the ecosystem
• Campaigns launch faster with less friction
• Humans and AI work together to deliver measurable impact
• Teams stay aligned without constant coordination

• Hybrid work model with flexibility aligned to campaign and event needs
• Occasional evening or weekend work for planned events, balanced with flexibility and time off
• Mission-driven, respectful, and inclusive culture rooted in giving back