Communications Strategist

1.0 FTE Full time Day - 08 Hour R2652863 Hybrid  SBC Admin Marketing-Communications Allied Health PALO ALTO, 3373 Hillview Ave, California

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Location
:
Stanford Blood Center

A Brief Overview

The Communications Specialist is responsible for leading content development from concept through production and delivery, assessing content opportunities, recommending content strategies, working with stakeholders inside and outside the organization and delivering content across channels that meet SBC s business objectives, reinforce our brand and drive brand engagement.

• Write, edit, format and distribute content for internal and external audiences in support of SBC brand and business objectives.
• Execute layout of design documents including guides and forms using Microsoft Word, Adobe InDesign and other Creative Cloud and web-based applications.
• Participate in and/or oversee writing, editing, production and distribution of digital and print publications, including newsletters, marketing materials and quality-controlled documents.
• Craft compelling external communications for the broader organization, generating engaging copy for a variety of media — from ads and emails to blog posts and patient stories — to inspire, educate and engage customers.
• Create compelling internal communications, coordinating with stakeholders across the organization and ensuring that planned communications are timely and accurate.
• Participate in and/or oversee writing, revising, routing and training for departmental SOPs and guidelines.
• Provide organizational support in writing, research, editing, proofreading through close collaboration with stakeholders.

• Provide strategic oversight for social media, email, and text/push messaging efforts, ensuring they align with organizational goals and communication priorities.
• Guide the development of content messaging frameworks for digital outreach, ensuring consistent brand voice and tone across platforms.
• Collaborate with department leadership to set goals, key performance indicators (KPIs), and best practices for social media, email, and text engagement.
• Ensure content strategy aligns with donor engagement initiatives, public relations efforts, and marketing campaigns.
• Identify opportunities for new digital engagement initiatives and innovative outreach methods.
• Monitor high-level trends and industry best practices, advising leadership on emerging opportunities and potential risks.
• Support leadership in understanding the impact of digital communications, using insights.

• Develop and execute a content strategy to ensure organizational content is consistent with SBC brand, style and tone.
• Serve on the daily Production team to ensure consistent messaging for critical need and daily donor communications.
• Participate in and represent for Marketing and Communications in change controls for regulatory process communications.
• Support communications planning for organization-level projects.
• Convey an understanding of who (audience), what (message), where (channel), when (timing) and why (business purpose) in discussions.
• Work with leadership to develop messaging campaigns in alignment with the SBC brand and strategic goals.
• Facilitate departmental content meetings, including brainstorming, discussion and ensuring strategy moves through execution.
• Produce and maintain departmental tools such as the editorial style guide, brand messaging guide, and communications process documentation.
• Propose best communications practices to leadership and work in close partnership with stakeholders to ensure content and messaging strategy aligns with organizational strategic plan.

• Develop and oversee departmental projects and strategies (e.g., Annual Report, PULSE newsletter, DEI-A Calendar, etc.) from concept to completion to meet business objectives.
• Support…