Vice President, Marketing and Communications; AB

Vice President, Marketing and Communications (AB)

Posted on March 18, 2019

Anita

B.org envisions a future where the people who imagine and build technology mirror the people and societies that use it. To achieve that vision, they connect, inspire, and guide women in computing and organizations that view technology innovation as a strategic imperative. As a mission-driven nonprofit, they seek to expand communications about the under representation of women in technical roles, the importance of increasing diversity in tech, and promoting solutions to these issues.

Their social enterprise supports women in technical fields, as well as the organizations that employ them and the academic institutions training the next generation. A full roster of programs help women grow, learn, and develop their highest potential. Their programs and awards, including the Grace Hopper Celebration, highlight the accomplishments of women technologists, while their events and communities enable women to establish peer networks.

In 1987, computer scientist Anita Borg founded a digital community for women in computing. Today, Anita

B.org works with technologists in more than 80 countries, and partners with academic institutions and Fortune 500 companies worldwide.

The Anita

B.org community extends around the world, driven by the belief that we can accomplish more together than any of us can alone. Anita

B.org is a leader in the tech equity movement, working diligently towards the goal of achieving hiring, pay, retention, and venture funding parity between men and women in the field by 2025.

Reporting to the President & CEO, this role develops and executes Anita

B.org’s institution-wide communications and marketing. This position will create a multi- year plan that promotes Anita

B.org’s programs, events and services, enhances the organization’s visibility and brand reputation, and reaches a wide variety of important audiences. Serving as a critical member of Anita

B.org’s executive team, the Vice President, Marketing and Communications is responsible for creating a broad range of communications, public relations and marketing initiatives that support the strategic direction and positioning of the organization and its leadership. This individual serves as an ambassador for the organization, developing relationships with the media, key partners and stakeholders. Within the organization, the Vice President ensures the quality of Anita

B.org’s varied and integrated marketing and communications activities including: brand building, movement building, digital media (website, online communications and social media), media relations and public relations. This role also supervises a team of marketing and communications professionals.

Specifically, the responsibilities of the Vice President, Marketing and Communications will include:

Strategy, Vision and Leadership

• Playing a catalytic role in setting the vision for the Anita

B.org brand; enhancing the visibility of Anita

B.org to all audiences; working collaboratively with all stakeholders to ensure marketing and communications are on-brand, aligned, deliver measurable outcomes, and are in the best interests of Anitab.org

• Creating and effectively deploying a best-in-class marketing/public relations strategy that will allow Anita

B.org to cultivate and enhance meaningful relationships with targeted stakeholders and audiences

• Serving as the internal thought leader and expert on communications  by promoting a culture of high standards and continuous improvement that emphasizes learning, collegiality and collaboration and values diversity, inclusion, respect and transparency

• Overseeing the development and execution of Anita

B.org’s vision, identity and messaging; broadening awareness of the organization’s programs, events, services and priorities across key stakeholder audiences

• Defining marketing and communications objectives that are aligned and in support of Anita

B.org’s mission and objectives; analyzing and interpreting information, conditions, stakeholder positions and other variables to develop a framework for communications and marketing

• Promoting an integrated movement building…