Lead, SMC Marketing

is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are , a visual messaging app that enhances your relationships with friends, family, and the world;

, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, .

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers. The role will build marketing strategy for business development with an events focus and closely align with cross-functional teams (Business Development, Sales, Communications, Global Brand Experience), to bring events to life.

The ideal candidate is a data-driven marketer who can utilize high-impact events—both virtual and in-person—as a strategic lever to acquire and engage advertisers, from awareness to conversion.

What you’ll do

Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events

Identify and execute plan for SMC’s presence at key industry conferences and events that align with business development and growth goals

Lead cross-functional partners such as sales and internal communications to bring owned and operated in-person and virtual events and webinars to life

Closely collaborate with Global Brand Experience to produce events focused on business results

Partner with internal communications to determine event amplification strategy

Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments

Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy

Own project management and contract negotiations related to industry events

Travel often to oversee events, sometimes internationally

Stay ahead of industry trends in order innovate on events marketing

Knowledge, Skills & Abilities

Proven track record in developing marketing strategy for multichannel event programming to meet well defined business goals

Strong understanding of how to align event marketing with specific business objectives and audience segments

Experience working within defined marketing budgets and resources

Exceptional project management skills, with the ability to navigate complex, fast-changing environments and multiple stakeholders.

Experience working with sales teams to gather leads and convert event engagement into business results

Experience leading internal content, creative design and web development teams

Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

Experience or familiarity in working with the media or digital advertising industry

This role will require domestic and international travel

Minimum Qualifications

BS / BA degree or equivalent years of experience

8+ years experience in marketing with a focus on events

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some .

Default Together Policy at Snap :
At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition,…