General Manager

Run the Business. Lead the Team. Elevate the Experience. Luxury Retail | Enterprise Support | Real Ownership

Description

• Compensation
  :
  Guaranteed Base Salary with commissions based off NET profitability

The General Manager is fully accountable for the performance, culture, and guest experience of Audi of Oakland. You will lead all dealership operations—
Sales, F&I, Fixed Operations, and Administration
—with a sharp focus on profitability, leadership development, and a consistent, hospitality-driven guest experience aligned with Audi brand standards.

This role is built for a hands‑on, high‑standards operator who can drive results, develop leaders, and execute with discipline in a luxury retail environment.

• Own full P&L accountability for Mercedes-Benz of Palo Alto, driving revenue growth, gross profit, expense discipline, and overall financial performance across all departments.
• Lead the guest experience end-to-end
  , ensuring every interaction reflects Mercedes-Benz brand standards and Swickard’s hospitality-first values, with consistent focus on CSI, NPS, and reputation.
• Build, develop, and retain high-performing leadership teams across Sales, F&I, Fixed Operations, and Administration through coaching, accountability, and clear expectations.
• Drive operational excellence through systems and standards
  , ensuring consistent execution of Swickard SOPs, strong cross-department collaboration, and data-driven decision‑making using CRM, DMS, and KPI reporting.
• Serve as the strategic leader and external face of the dealership
  , partnering with OEM leadership, corporate teams, and community stakeholders while supporting enterprise initiatives across the Swickard platform.

• 7+ years of progressive automotive leadership experience
• Prior General Manager or Senior Director-level experience strongly preferred
• Proven success leading luxury or high‑line dealerships (Mercedes-Benz experience a plus)
• Demonstrated track record of profitability, team development, and guest satisfaction
• Strong financial acumen with deep understanding of dealership KPIs
• Ability to lead through standards, systems, and coaching—not chaos
• Executive-level communication skills and professional presence
• High integrity with a servant‑leader mindset
• Comfortable operating in a fast‑paced, high‑expectation luxury environment

• Sitting:
  The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking:
  There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending:
  The manager may need to reach for files, supplies, or equipment.
• Lifting:
  Occasionally, there might be a need to lift or move documents, supplies, or equipment.

• Lead a high‑impact Audi store in a dynamic Bay Area market
• Operate with clear standards, strong systems, and real corporate support
• Competitive executive compensation tied directly to performance
• Long‑term career runway across 40+ rooftops and premium brands
• A values‑driven culture built on hospitality, accountability, and continuous improvement

This is not a caretaker role.
This is a seat for a leader who wants ownership—and the structure to win.

• Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO

Swickard Automotive Group is a hospitality company that happens to sell cars. We operate premium automotive brands across the West Coast, Alaska, and Hawaii, scaling performance through clear standards, disciplined systems, and people‑first leadership
.

Audi of Oakland is a key luxury rooftop in a competitive Bay Area market. The store serves a discerning guest base and requires a leader who can balance brand precision, operational rigor, and a modern, hospitality‑driven experience
.

This is a true owner’s seat for a General Manager who wants responsibility, support, and runway.