Principal, SMC Revenue

Overview

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances relationships with friends, family, and the world;
Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Principal, Revenue Growth to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will lead and launch high-growth initiatives to serve Snap’s global SMC audience and drive retentive revenue growth from lower-funnel direct response web and app customers. Quarterbacking the SMC organization’s overall strategy across segments, this role will own retentive revenue goals for lower-funnel direct response web and app customers globally and ensure SMC success by leveraging Snap to power advertisers’ business growth.

The ideal candidate brings experience building revenue growth strategies for lower-funnel advertising businesses and owning revenue targets, with a product-led growth mindset. They will have a proven track record in problem-solving, scaling, and leading growth initiatives. This role will develop, deploy, and scale initiatives that address the needs of SMCs—primarily in the lower-funnel direct response segment—using a test-and-iterate framework. The role will also set and own strategic go-to-market roadmaps, with clear resourcing and support from cross-functional partners including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

• Be the single-threaded accountable owner for retentive revenue growth across multiple SMC segments globally, particularly lower-funnel direct response web and app segments
• Build and own business growth strategies end to end, from ideation through goal attainment
• Develop business plans, customer and market insights, and analyze solution effectiveness
• Test and scale solutions to grow adoption of advertising products across Snap’s platforms
• Own relationships, strategy, and road mapping with relevant Product and Engineering teams to support SMC revenue and retention efforts
• Define and own segment-specific vision, solutions, and service levels required to drive desired outcomes for SMCs
• Establish performance measurement criteria and KPIs to track progress against goals
• Lead global, cross-functional teams including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics
• Present results and recommendations based on product and market performance
• Drive communication and influence across a broad range of stakeholders, including executives

• Experience developing strategies and playbooks for launching new initiatives, particularly within SMC or other high-growth business segments
• Strong comfort with and passion for data-driven decision-making
• Proven track record of driving monetization initiatives that are multi-geography and complex in nature
• Experience simplifying complexity and communicating effectively with business and technical executives, as well as external stakeholders
• Expertise in identifying and resolving difficult trade-offs, often spanning multiple quarters
• Experience or familiarity working within the media or digital advertising industry
• Ability to influence and drive change among partner teams and leadership to build new approaches and shift daily team behaviors
• Strong presentation skills and comfort communicating with senior leadership

• BS/BA degree or equivalent practical experience
• 10+ years of experience in product, sales, consulting, strategy, services, data analytics, marketing, or growth
• Experience influencing product teams to build solutions for SMCs or other high-growth business segments
• Experience leading cross-functional teams to launch new products and go-to-market strategies in a KPI-driven environment
• Proven track record in problem-solving, analytical…