Senior Product Marketing Manager

About Luma AI

Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

This is a call to the go-to-market pioneers. We are seeking a foundational Product Marketing leader to write the playbook for the next creative frontier. This is a rare opportunity to define a new market category, crafting the story that will introduce Luma's frontier AI technology to the world's leading creators, studios, and enterprises. You will not be running a playbook;

you will be the architect of it.

This is a 0-to-1 role focused on building from scratch. You will be the strategic force multiplier who transforms our technological marvel into an indispensable tool for the global creative ecosystem.

• Architect the foundational go-to-market strategy, positioning, packaging, pricing, and messaging for Luma's products.
• Own the launch of new products and capabilities, crafting campaigns that resonate with discerning creative and technical audiences.
• Define our enterprise and studio GTM motion, building the narrative and sales enablement materials to pioneer our first strategic partnerships.
• Collaborate deeply with our Product, Research, and Design teams, acting as the voice of the market to shape the future of our product roadmap.
• Build a deep understanding of our users and the market to identify new opportunities and create a new category for creative AI.
• Execute with tenacious speed, driving tangible GTM outcomes in a high-velocity, ambiguous environment where impact is the only metric that matters.
• Craft the story that launches a global movement, establishing Luma as the heart of the next generation of visual effects and content creation.

• Minimum 7 years of experience in product marketing, with a track record of launching new, innovative products.
• A proven "builder" and "market-maker" with a demonstrated history of driving tangible, high-impact results in a fast-paced, resource-constrained setting.
• You have experience building GTM strategies from scratch (0-to-1) and have executed relentlessly without an established playbook.
• You possess impeccable taste, a high bar for craft, and an obsession with detail, with a deep understanding of how to market to creative, developer, or prosumer audiences.
• A first-principles thinker who can navigate ambiguity and operate with high agency and autonomy.
• A genuine passion for the creative potential of AI and our mission to expand human imagination.

• Experience at a category-defining, product-led company (e.g., Figma, Notion, Stripe) or a leader in creative AI (e.g., Runway, Adobe).
• Training at a top-tier PMM program (e.g., Google APMM, Meta) followed by successful experience in a high-growth startup environment.
• Founder experience or experience as an early GTM hire at a high-growth startup.
• Direct experience marketing to enterprise and studio clients in the creative or media industries.
• An understanding and empathy for creative professionals (e.g., filmmakers, creators, agencies) who you have either worked with or alongside in prior roles.