Associate Director, Growth Marketing

Overview

Join a pre-IPO startup with capital, traction and runway. Work closely with leaders and teammates from top firms and tech companies. Disrupt a massive market and help grow the business to a multi-billion value while accelerating your career in a talent-dense environment. Launch new marketing channels from 0 to 1 and scale existing channels from 1 to 100.

About The , we are redefining how people manage owning a car, using artificial intelligence and machine learning to simplify ownership and maintenance. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store, with more than 5 million customers. We are prioritizing customer acquisition and profitable growth as our top objectives for the coming years.

Our growth team (product & marketing) is responsible for achieving high double-digit growth by driving customer acquisition through strategic and innovative approaches.

We are expanding our Growth team and hiring an Associate Director, Growth Marketing to drive scalable customer acquisition through paid marketing. You will begin by owning our Google portfolio - Search, Demand Gen, UAC, and You Tube — a set of fast-growing channels with meaningful traction and room to scale. As the company grows, you’ll broaden your channel ownership and influence, shaping your own .

This role offers substantial career growth opportunities, resources, and CEO visibility. You will work directly with the VP of Growth (Product & Marketing) and the executive team to build, optimize, and scale high-impact growth initiatives. Initially, this is a hands-on individual contributor role with potential to transition into a leadership role as we scale.

How You Will Make Impact

Phase 1:
In this hands-on phase, focus on finding and implementing strategies to make channels cost-effective. This period may last 12–30 months.

Responsibilities include:

• Lead and own channel performance end-to-end with support from the data team, product team, and agency partners

• Analyze and monitor campaign performance, identify trends, and optimize to drive improvement; react quickly to deviations

• Conceive and execute innovative experiments; apply data-driven insights to enhance performance

• Allocate and manage budgets for each campaign to maximize ROAS

Phase 2:
After identifying successful strategies, scale them. This may require building a team and transitioning into a leadership role.

Responsibilities include:

• Strategize the full-funnel marketing road map to achieve long-term exponential growth

• Lead new channel expansion with innovation, thoughtfulness and rigor

• Expand the growth team with exceptional junior marketers

Who You Are

• 3+ years of experience in digital performance marketing, including 2+ years of hands-on ownership of paid search and Google channels (campaign setup, experimentation, bidding, creative testing, measurement)

• 2+ years of strategic consulting background (ideally MBB or equivalent), with demonstrated ability to structure complex problems, prioritize and communicate clearly

• Strong quantitative analytical ability with full-funnel metrics (CAC, LTV, ROAS, incrementality) and the ability to tell stories with data

• Proven ability to design and execute experiments end to end: hypotheses, success metrics, tests, results interpretation, and scaling what works

• Deep technical acumen of the paid growth ecosystem

• Ability to thrive in an ambiguous and fast-paced environment

• Ownership mentality — you are not satisfied with “good enough”

While we appreciate your interest and application, only applicants under consideration will be contacted.

Equity, Benefits & Accessibility

Jerry.ai is proud to be an Equal Employment Opportunity employer and prohibits discrimination based on race, religion, color, national origin, sex, pregnancy or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by law. Jerry.ai is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance, please contact .

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