Performance Marketing Manager - North America

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages.

Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

EXPERIENCE

• 4–6+ years of hands-on paid media buying across Meta, Google, Advertorial, Affiliate and Tik Tok (You Tube is a plus!)

• Proven track record managing full-funnel campaigns with strong performance outcomes (certifications are a plus!)

• Excellent project management discipline; able to juggle high-volume campaigns and cross-functional requests while maintaining clear organization and timely execution

• Experience working within an agency and/or brand omni-channel environment.

SKILLS

• Deep platform fluency: targeting, optimization levers, audience strategies, bidding models, creative best practices.

• Strong analytical and Excel/Sheets skills; comfortable working with pivoting large data sets, dashboards and interpreting data insights

• Ability to write or iterate on ad copy and collaborate on creative strategy.

• Experience across Shopify, Channable, Amplitude and Merchant Center a plus!

• Highly detail-oriented with strong QA instincts

• Data-driven, curious, and constantly testing to uncover new growth opportunities.

• Comfortable owning decisions and working autonomously in fast-paced environments.

• Strong communicator who can turn complex performance data into clear insights.

Location:

US East Coast

We’re looking for a hands-on, highly skilled Paid Media Buyer to manage and optimize performance marketing campaigns across Meta, Google, Tik Tok, and You Tube. This role is ideal for someone who is deeply fluent in platform mechanics, passionate about test-and-learn, and excited to drive measurable growth through data-driven decision making.

You will own day-to-day execution within platforms, monitor performance rigorously, recommend and deploy experiments, and collaborate closely with our creative, analytics, and regional marketing teams. This role plays a key part in scaling acquisition and efficiency across global markets.

CAMPAIGN MANAGEMENT & OPTIMIZATION

• Own hands-on campaign planning, setup, management, pacing, forecasting and optimization across Meta Ads Manager, Google Ads, Tik Tok Ads Manager, and You Tube.

• Optimize toward platform-specific and cross-channel KPIs (CAC, ROAS, CPA, CTR, CVR, etc.).

• Execute daily and weekly performance checks, troubleshoot issues, and adjust bids, budgets, and audience strategies accordingly.

• Ensure proper campaign hygiene: naming conventions, tracking, UTM integrity, pixel health.

TESTING & INNOVATION

• Develop and manage structured A/B testing roadmaps (creative, audience, bidding, placements, landing pages).

• Recommend new tactics based on platform best practices and performance insights.

• Identify and assess emerging ad formats, betas, and algorithm changes across all platforms.

INSIGHTS & REPORTING

• Produce clear and actionable performance reporting, highlighting trends and competitor activity, learnings, and recommendations.

• Partner with our media analyst, and channel specialists to deepen measurement, including incrementality testing, attribution insights, and funnel performance.

• Maintain weekly dashboards that track performance versus goals.

CROSS-FUNCTIONAL COLLABORATION

• Work closely with Creative to brief new assets, inform ad copy, and share actionable creative insights.

• Partner with Growth Strategy, Brand,, and Product (Dev, eComm) teams to ensure campaigns align with broader business priorities.

• Coordinate with Data/Analytics to ensure tracking accuracy and robust measurement frameworks.

PLATFORM EXPERITSE & TREND MONITORING

• Stay on top of platform updates and shifting best practices across Meta, Google, Tik Tok, and You Tube.

• Serve as an expert on algorithm changes, new tools, competitive opportunities, and marketplace shifts.

• Represent the team in partner conversations with Meta, Google, Tik Tok, and other media vendors.