Creative Lead - Motion Design, Creative

Overview

We’re looking for an experienced motion designer to join Wealthfront’s Creative Team, reporting to our Visual Creative Director. As a pioneer in automated investing and money management, we offer tools and services to make achieving financial dreams more accessible to a broader range of people than ever before. Our team is dedicated to delivering exceptional creative solutions that inspire, engage, and drive results.

As Wealthfront’s first Motion Designer, you’ll help define Wealthfront's approach to motion from the ground up, bringing our work to life through inventive and impeccable execution. Your work will help transform complex financial ideas into simple “ah-ha” narratives that feel modern, approachable, and motivating—challenging assumptions about what a financial brand can look and feel like.

• Collaborate closely with cross-functional colleagues to create a wide range of assets: develop narrative frameworks and visual metaphors that translate complex financial systems, data, and behaviors into clear, memorable stories across brand, product, and editorial surfaces. Stories and assets appear across webpages, emails, social media, connected TV, and product—adapting narratives to channel-specific best practices.
• Define how brand guidelines come to life as a system, visualizing complex financial products with clarity, consistency, and the right amount of flair.
• Work with communications and research teams to turn data-driven, timely editorial content into engaging, shareable social videos.
• Support product designers with subtle in‑product implementations that impact the product experience and help uplevel interactive prototypes.

• Pioneer motion’s role at Wealthfront, amplifying our brand, product, and marketing experience through storytelling-driven animation.
• Lead large, complex motion initiatives with a focus on narrative clarity—shape visual metaphors and adapt storytelling to channel best practices.
• Foster strong partnerships with marketing, product, design, and research teams to define project goals and scope, ensuring motion solutions are grounded in audience insight, financial literacy, and intended behavioral outcomes.
• Deliver unique impact through exceptional motion design craft, balancing expressiveness with clarity and scalability, and anticipating longer-term brand system needs.

• Establish new processes that enable the creative team to ideate, prototype, and evaluate motion and interaction concepts, partnering cross-functionally to uncover where motion can unlock greater product and business impact.
• Advocate for motion as a strategic discipline—demonstrating how thoughtful animation improves comprehension, confidence, and decision-making in complex financial experiences.
• Share knowledge, mentor and guide other team members to better understand the possibilities of motion and recognize opportunities where motion can meaningfully clarify abstract concepts.

• Uplevel creative campaigns and multi-touch experiences from concept to delivery, incorporating stakeholder feedback effectively.
• Take on ambiguous problems by workshopping with peers to explore a wide range of narrative approaches, distilling them into focused, intuitive motion solutions that move from concept to execution.
• Steward Wealthfront’s motion guidelines as a system—proactively identifying opportunities to improve consistency, clarity, and reusability of motion patterns across all touchpoints.
• Confidently lead team meetings and working sessions without managerial oversight—articulating and defending motion design decisions through clear narrative rationale, audience insight, and business context, while driving alignment across stakeholders.

• 8+ years as a motion designer in an agency, studio, or in-house creative team.
• Strong background in consumer-driven digital marketing and product storytelling, with experience explaining complex concepts through motion across web, email, social media, Connected TV, and product surfaces.
• Experience developing motion systems and principles for a brand, consistently adapting effective motion expressions across…