Content Creator and Social Media Specialist

Overview

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the Black Fly, the world's first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal aircraft are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been flying for over 10 years. Last year we announced our next-generation aircraft, the Helix, which is rapidly progressing toward general release and scalable production in early 2026.

Mobility is one of the most highly-valued areas of modern technology investments. This is the right company, in the right space, the right strategy, at the right time. If you are ready for adventure, we invite you to join our amazing team and grow with us.

This year, Pivotal will be going to market with The Helix eVTOL aircraft. While we’ve recently been featured in media outlets including WSJ, CNN, Fox News and several others, customers are still becoming familiar with us.

We need a storyteller to help audiences across aviation, public safety, and defense understand the people behind Pivotal. We need a content creator capable of telling compelling, relatable narratives around a highly technical product. We need a socially savvy person who understands how to get this content and these stories seen by audiences across You Tube, Instagram, Linked In, X, Facebook and our website.

Given this, your role involves a strong balance of planning, creativity, and execution.

Roles and Responsibilities

• Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams
• Draft and maintain the content calendar
• Write copy and select images and videos for posts
• Determine optimal posting schedule for each social platform
• Drive the approval process and post content on schedule
• Engage with each social community to support our sales and marketing goals
• Capture and interpret metrics; show continuous improvement
• Coordinate brand messaging and stories with marketing team members

• Contribute to Pivotal overall content strategy and execution
• Work closely with the event team to capture photos and videos
• Produce, shoot, capture, and edit in-house content
• Support website asset selection
• Support the Head of Marketing in the production of high-end, broadcast-quality video

• Manage our digital asset management platform, providing direction and relevant recommendations on sharing content with internal and external stakeholders
• Manage near real-time intake, sorting, curation, and archival of digital media assets from diverse sources including customers, event attendees, employees, and contractors
• Keep raw and approved (deployable) assets up to date and accessible
• Create and maintain a solution for long-term cold storage
• Assist with and provide access to internal asset requests

• Participation in events and customer activities
• Response to new initiatives that create opportunities for learning and growth for yourself and the company

• What you will do:
• Document a day in the life of our flight operations team
• Highlight the important work our research and development team is doing
• Capture customer demo flights and flight training
• Provide visual recaps of our major events and tentpole milestones
• Post our content to social media; respond/monitor incoming messages
• Help provide BTS of our major video and photo shoots; provide relevant production and logistical support
• Work alongside our creative director and graphic designer to elevate what you shoot and edit
• Attend aerospace themed events across the US; roughly 25% travel required
• Tell us what creative tools you need to be successful
• What you will not do:
• Write drip campaigns or run our CRM
• Lead our paid media or social media ads (this is a role engineered to create organic growth)
• Develop an influencer strategy
• Produce trade shows
• Design logos,…