Global Content & Demand Generation Manager, Charging

What to Expect

Tesla is accelerating the world’s transition to sustainable energy, and Tesla Energy plays a critical role in that mission. We are seeking a passionate and experienced Global Content and Demand Generation Manager to lead efforts for Tesla’s Home Charging portfolio, with a primary focus on driving product awareness, education, and demand for Wall Connector, Vehicle-to-Home (V2H), and Vehicle-to-Grid (V2G) capabilities.

This role will own the go-to-market strategy, positioning, and execution for these products worldwide, emphasizing their role in energy independence, backup power during outages, cost savings through grid arbitrage, and integration with Tesla’s ecosystem (vehicles, solar, and Powerwall). You will collaborate closely with product and program management, engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader in home charging solutions.

• Develop and execute comprehensive global strategies to build awareness and generate demand for Wall Connector installations and advanced bidirectional features (V2H/V2G)
• Create compelling content and messaging that highlights benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles, Powerwall and broader ecosystem
• Lead cross‑functional go‑to‑market launches, including product announcements, in-app experiences, campaign planning, content creation, demand‑gen communications, showroom retail experiences, and sales enablement materials
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia‑Pacific)
• Partner with regional teams to adapt strategies for local regulations, utility programs, and incentives supporting Wall Connector and V2H/V2G
• Drive digital and performance campaigns, partnerships, events, and educational content (e.g., demos, webinars, app integrations)
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

• Degree in a related field, or equivalent experience
• 7+ years of experience in product marketing, preferably in EV charging, energy, automotive, or consumer electronics
• Proven track record of launching hardware/software products globally with a strong understanding of energy markets, EV ecosystem, and emerging technologies like bidirectional charging (V2H/V2G experience a plus)
• Excellent communication skills with experience crafting both technical and consumer messaging for diverse audiences (homeowners, vehicle owners, installers, utilities)
• Data‑driven mindset with proficiency in analytics tools and ROI measurement
• Ability to thrive in a fast‑paced, cross‑functional environment with a bias for action
• Passion for sustainable energy and Tesla’s mission

Along with competitive pay, as a full‑time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family‑building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High‑Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short‑term and long‑term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back‑up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

$88,000 - $162,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.