Senior Sales Director-Outside Sales

Description

We are seeking a dynamic and experienced Sales Director – Outside Sales to lead the charge in securing and growing private and special event business across weddings, corporate buyouts, brand activations, and other high-impact experiences. This role is responsible for driving new strategic sales initiatives, achieving revenue goals, and cultivating client relationships while ensuring all event offerings align with the brand’s identity and premium service standards.

• Sales Strategy & Revenue Leadership
  • Develop and execute a targeted outside sales strategy that drives bookings across all private event verticals.
  • Own and exceed annual revenue targets through proactive prospecting, relationship-building, and strategic outreach.
  • Identify new market opportunities and high-value client segments to grow market share and event footprint.
• Client Relationship Management
  • Build and nurture long-term relationships with corporate clients, wedding planners, agencies, and brand partners.
  • Lead high-level sales conversations, proposals, and contract negotiations to secure top-tier events.
  • Ensure an exceptional client experience throughout the sales cycle to drive satisfaction and repeat business.
• Forecasting & Goal Setting
  • Create accurate sales forecasts and maintain a robust pipeline of qualified leads.
  • Develop monthly, quarterly, and annual goals for both individual and team performance.
  • Analyze sales data to inform strategy adjustments and identify growth opportunities.
• Team Leadership & Collaboration
  • Lead, mentor, and grow a high performing outside sales team focused on private and special events.
  • Foster a culture of performance, innovation, and accountability.
  • Work cross-functionally with marketing, operations, and events to ensure seamless client handoffs and successful event execution.
• Brand Alignment & Offering Development
  • Ensure all proposals and event offerings reflect brand values, aesthetic, and service excellence.
  • Collaborate with creative and marketing teams to develop compelling packages and custom event solutions.
  • Stay ahead of industry trends to maintain a competitive edge and offer innovative experiences.

• 5+ years of experience in outside sales, with a strong background in private events, hospitality, or brand activations
• 3+ years in a sales leadership or director-level role with team management responsibilities
• Proven track record of meeting or exceeding sales targets, especially in high-value event sales
• Strong network of corporate clients, planners, and event professionals
• Excellent presentation, negotiation, and communication skills
• Strategic mindset with strong business acumen and analytical abilities
• Bachelor’s degree in business, Marketing, Hospitality or a related field preferred