VP, Search

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands‑on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top‑tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

* This is a one-year contract opportunity*

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search‑driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations…