Key Account Manager

Location: Oxfordshire

Account Manager / Business Development Manager - Drinks Industry

Location:

Oxfordshire
Salary: £50,000-£60,000 + 20% annual bonus
Package:
Company car, industry-leading training, strong progression opportunities

Applicants must have current or previous experience within the drinks industry (on-trade preferred).

Role Purpose

This role is responsible for delivering the agreed gross margin within a defined territory by winning new business, growing existing accounts, and maximising revenue opportunities. You will act as the face of the business locally-building strong customer relationships, identifying growth opportunities, and providing valuable insight from the market.

Key Responsibilities

Commercial Performance

Achieve all personal commercial targets, including contribution to regional/depot gross margin.
Deliver agreed KPIs including account retention, new business acquisition, sales revenue, margin, and category targets (e.g., wine and signature/drive brands).
Grow the territory by securing new trading accounts and expanding spend within existing ones through effective category selling and up-selling.

Account Management

Take full ownership of customer accounts from onboarding through to ongoing development.
Provide outstanding customer service, consistently exceeding expectations.
Offer impartial commercial and promotional advice to help customers grow their businesses.
Maintain accurate account documentation and manage the debt ledger for the territory.

Internal & External Collaboration

Work closely with internal departments including Telesales, Credit Control, Sales Support, Administration, and Distribution.
Coordinate technical installations of draught beer dispensing equipment when required.
Build and maintain strong working relationships with brand representatives in your area.
Actively promote company own-brand products to enhance customer value and drive growth.

Skills, Knowledge & Experience

Essential

Proven experience within the drinks industry (on-trade strongly preferred).
Demonstrable commercial success in sales roles with a record of achieving or exceeding targets.
Strong customer service and relationship-building skills.
Excellent communication and influencing abilities.
Confident user of Microsoft Excel for reporting and analysis.
Highly organised with strong teamwork and collaboration skills.

Desirable

WSET Level 2 qualification.
Experience selling wine into the on-trade