Sales Development Representative

Role Purpose

This role is a commercially focused Internal Sales Development Representative (SDR) position with responsibility for qualifying inbound enquiries, developing opportunities within the existing customer base, and supporting the sales team through structured sales administration.

The role sits at the front of the revenue engine. It combines proactive opportunity development with disciplined sales operations to ensure that high-quality, well-qualified opportunities are passed to the field sales team and that deals progress efficiently through internal systems.

This role does not include responsibility for marketing or social media activity.

• Number of qualified opportunities created
• Lead response time
• Conversion rate from enquiry to qualified opportunity
• Meeting bookings for field sales team
• CRM accuracy and data completeness
• Reduction in unqualified or poorly prepared deals
• Timeliness of deal processing and handover
• Contribution to team revenue performance (bonus-linked)

• Confident and professional telephone manner
• Strong questioning and listening skills
• Naturally curious and investigative mindset
• Ability to work through complex information and identify opportunities
• Comfortable running structured sales campaigns
• High attention to detail and process discipline
• Strong written communication skills
• Organised and able to manage multiple workflows
• Commercial awareness and business judgement
• Resilient and comfortable handling rejection
• Strong internal stakeholder communication

Essential:

• Experience in internal sales, SDR, sales support or customer-facing commercial role
• Experience using a CRM system (Hub Spot or similar)
• Experience qualifying enquiries or managing inbound leads

Desirable:

• Experience in Fire & Security, Building Services, Engineering or Technical Sales
• Hub Spot and Uptick experience
• Experience supporting B2B sales teams

• Curious and analytical
• Process-driven
• Reliable and consistent
• Comfortable working to targets and objectives
• Team-focused rather than purely individualistic
• Willing to develop technical product understanding over time

Full product and systems training
Sales qualification framework training
Campaign and account development training
Ongoing technical knowledge development

Career progression opportunities include:

• Senior Internal Sales / SDR Team Lead
• Service Works Sales Manager
• Field Sales
• Sales Operations Management

A full role profile is available upon request