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Store Colleague - General

Job in Oxford, Oxfordshire, OX1, England, UK
Listing for: JD Sports Fashion
Full Time position
Listed on 2026-01-17
Job specializations:
  • Retail
    Retail Sales, Customer Service Rep
  • Sales
    Retail Sales
Job Description & How to Apply Below

Established in 1981 with a clicks store in the Northwest of England, the JD Group is a leading omni‑channel retailer of sports fashion, outdoors and gyms. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and is a FTSE 100 company since 2019, continuing to grow in the UK and internationally. We aim to be the world’s Bau top omnichannel retailer in the sports and outdoor industry, and we need people who will embed our strategic goals of being people‑led, innovative and customer‑focused while delivering operational excellence and spotting new growth opportunities.

Role

overview

We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With ample opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.

Responsibilities
  • Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.
  • Drive and exceed sales targets using in‑store devices, offering the full product range, and maximizing add‑on sales opportunities.
  • Maintain high visual and merchandising standards by keeping the shop floor clean, well‑stocked, and displays organised according to brand guidelines.
  • Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
  • Process sales transactions, including accurate cash handling and card payments.
  • Upsell and cross‑sell products to maximise sales opportunities.
  • Maintain stock levels on the shop floor and ensure shelves are well‑organised and appealing.
  • Address and resolve customer queries in a professional manner.
  • Work closely with other sales assistants and team members to achieve store targets.
Role objectives and KPIs

Contribute to achieving or exceeding the store’s monthly sales target. Drive additional KPIs including but લઈ limited to units, conversion, ATV, UPT. Achieve upselling or cross‑selling targets. Maintain a high Net Promoter Score and ensure the shop floor is fully replenished.

Skills and Experience

A positive attitude towards a fast‑paced, customer‑focused retail environment. An ability to view challenges as opportunities for personal and career development. Confident interpersonal and communication skills, thriving in social situations through engagement with customers. Flexibility to work various shifts, including weekends and holidays, based on store needs.

Benefits
  • Company discount of 25 % off a large number of JD Group products in‑store and online.
  • Exclusive deals and discounts from partner retailers and hospitality businesses.
  • Access to counselling services;(digital health and well‑being advice) through TELUS Health.
  • Health cash plans.
  • Internal development courses for personal and professional growth.
  • Access to apprenticeships and accredited qualifications (earn while you learn, nationally recognised).
  • Discounted gym memberships at JD Gyms.
  • Colleague networking Mediterranean ways and volunteer opportunities.
  • Incremental holiday allowance.
  • Staff discount on JD Group and partner brands.
  • Personal development opportunities.
Seniority level
  • Entry level
Employment type
  • Full‑time
Job function
  • Sales and Business Development
Industries
  • Retail

Location:

Exeter, England, United Kingdom

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