Director Regional Marketing, EMEAI

Oxford Nanopore Technologies:
Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information rich, accessible and affordable molecular analysis.

The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments.

With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.

As the Director of Regional Marketing, you will work closely with colleagues in global marketing and commercial leadership in EMEAI to ensure alignment of focus areas to support the region's commercial goals. The role combines strategic leadership with hands‑on execution and leading a small regional marketing team to drive regional market growth, product adoption, and brand impact. The role requires frequent regional travel (30–40%).

The Details…

In this role, you will be responsible for developing, managing, and implementing the regional marketing strategy for our EMEAI (Europe, Middle East, Africa, India) region. This role will also provide support to facilitate and enable the channel partners across the EMEAI region, to help reach the company’s revenue goals and translate market insights and product knowledge into competitive strategies and tactics.

The ideal candidate for this position will have demonstrated the ability to lead high‑performing teams, as well as have a solid understanding of the genomics market in the region with success in developing product market strategies, both short and medium term, including planning and executing of regional strategies and growing market penetration.

Key responsibilities include, but are not limited to:

Regional marketing strategic vision & marketing operational success

• Define, develop and implement regional marketing strategies that align with the overall business goals and drive growth in the region.
• Translate regional market trends, competitive landscape, and customer insights to inform global marketing decisions, product roadmap and optimise local strategies including regional enablement.
• Lead the company’s new product launches in the region and upsell strategies for on‑market solutions; develop omnichannel campaigns (including digital, events, and partners) tailored for the region.
• Supervise and drive coordinated and innovative marketing campaigns and events that differentiate the brand and contribute to the sales opportunity pipeline.
• Identify and oversee the implementation of marketing initiatives through the execution of campaigns, events, and regional projects to drive business growth.
• Own regional marketing budgets, ensuring efficient allocation of resources with clear return on investment.
• Partner with the Regional Commercial VP/GM as well Strategic Marketing leadership to jointly deliver revenue objectives through marketing pipeline‑building initiatives with developed data‑driven insights on regional customers and behaviour, applications and market segments.
• Partner with regional sales and channel partners to build a marketing‑driven pipeline, enable adoption of tools, competitive messaging, and localised campaigns to accelerate adoption.
• Represent as a senior marketing voice at major regional conferences and customer‑facing events.

Team leadership

• Lead the regional marketing team (Associate Directors/Managers) in building a high‑performing, collaborative, data‑driven culture.
• Act as a senior member of the regional leadership team (matrixed with global and regional functions), participating in business planning, budgeting, forecasting and cross‑functional collaboration.
• Establish and monitor key marketing metrics and report results to regional commercial leadership and global marketing leadership.
• Ensure global cross‑functional collaboration with regional counterparts across AMR…