PR & Marketing Manager

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Applications will be reviewed and interviews held on a rolling basis. RABI reserves the right to close this vacancy if a suitable candidate has been identified. Early applications are therefore strongly advised.

RABI is the farmers charity.

RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.

At the heart of RABI's mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.

Over the past 25 years alone, RABI has delivered almost £250 Million in direct financial support to the farming community, whilst the charity's professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI's wrap-around support services continue to evolve, reaching more people year on year.

RABI is on a journey to help shape a future farmers deserve.

The PR & Marketing Manager is a specialist media and storytelling lead within RABI's Marketing and Communications team, with a core focus on strengthening the charity's voice across agricultural, regional and national media. This pivotal role requires a journalistically minded communications professional with a strong track record in media engagement, story sourcing, and reactive PR. With a firm grasp of audience insight, campaign messaging and fast-paced content development, the postholder will manage all inbound media enquiries, drive proactive press activity, and lead the creation of compelling editorial and campaign copy that elevates RABI's brand and influence.

The role reports to the Senior Strategic Communications Manager and is supported by the Marketing & Communications Coordinator. It will work closely with colleagues across the organisation to uncover impactful stories, draft powerful messaging and manage time‑sensitive responses. This role is ideal for a media professional with experience in journalism, public relations or press office environments who brings a blend of creativity, copywriting skill, and newsroom agility.

• Lead the delivery of RABI's press office function, including proactive media outreach, reactive response, and managing journalist relationships.
• Continually scope, plan and deliver media engagement activity to secure positive and frequent press coverage across agricultural, health, regional, and national media.
• Draft compelling press releases, media packs, statements, and comment pieces aligned to RABI's strategic priorities.
• Cultivate and maintain a live, segmented database of journalists, editors, sector influencers and media contacts.
• Serve as contact for media handling during high‑profile campaigns, events, or issues, supported by senior colleagues and external PR agency partners.

• Develop and implement creative marketing campaigns to support RABI's major initiatives, appeals, events, and sector outreach.
• Coordinate the production of marketing content including videography, photography and storytelling assets.
• Direct the framework and management of RABI's online asset library.
• Collaborate with internal teams, including External Affairs and Fundraising, to create engaging marketing outputs tailored to key audiences.
• Oversee third‑party designers, writers, photographers and multimedia producers for marketing and PR related materials.
• Ensure all outputs are brand‑consistent, audience‑focused, and aligned with RABI's tone of voice and messaging guidelines.

• Oversee the planning and delivery of RABI's outward‑facing publications and branded content, ensuring they align with organisational priorities, audience needs, and campaign timelines.
• Act as editorial…