Manager, Reporting & Analytics

Manager, Reporting & Analytics

Do you like using marketing data to solvereal business questions, not just produce reports?

Do you enjoy partnering with marketers to improve how we measure performance and ROI across the full funnel?

You will sit in the Marketing Performance team and act as a connector across Marketing, Sales, Product, Finance, and Data. This is a marketing-facing analytics role. You’ll help teams define the right success metrics, interpret performance, and turn data into actions.

A big part of the role is presenting performance and ROI in a way that resonates with both marketers and A&G leadership, building confidence in marketing’s impact and what we should do next.

Success looks like faster decisions, fewer reporting gaps, consistent metric definitions, and a clear view of Marketing ROI and its contribution to pipeline, revenue, and post-sale engagement.

• Use our Tableau environment and marketing data to analyse performance, surface trends and inflection points, and forecast what comes next.
• Turn analysis into clear, meeting-ready visuals, refining existing dashboards and creating new views when needed.
• Work with channel owners (demand gen, events, digital, lifecycle, product marketing) to understand goals and translate them into metrics that make sense across TOFU, MOFU, BOFU, and customer engagement.
• Present performance and ROI updates to both marketing teams and A&G leadership, translating detail into a clear narrative on impact, trade-offs, and recommended actions.
• Lead event and conference reporting, connecting engagement signals to lead quality and downstream outcomes, and capturing learnings for future investment decisions.
• Use Adobe Analytics and attribution approaches (including multi-touch) to connect journeys, campaigns, and channels to downstream outcomes, and explain results in a way stakeholders trust.
• Be the go-to person for ad hoc questions, quickly framing the problem, pulling the right cuts of data, and giving a clear answer with assumptions and next steps.
• Find reporting gaps and data issues, suggest fixes, and handle ad hoc asks that support in-quarter decisions.
• Keep metric definitions consistent and documented, so results are trusted and repeatable.
• Work dayto day with our data and dashboard developer, shape requirements, provide QA, and support the reporting roadmap.
• Partner with Sales and Product to align on shared funnel and pipelinedefinitions, and explain Marketing’s impact in a way stakeholders trust.

• Solid experience in marketing analytics (ideally B2B, B2C also valued), with a record of tying activity to outcomes and ROI.
• Strong analytics capability, especially Adobe Analytics, comfortable navigating journey behaviour, segmentation, and performance drivers.
• Good understanding of marketing performance measurement: funnel stages, conversion rates,lead and pipeline concepts, and what makes a KPI useful vs a vanity metric.
• Good working knowledge of attribution, including multi-touch concepts and common pitfalls, able to use attribution outputs responsibly and explain limitations clearly.
• Strong Tableau skills geared toward analysis and communication, comfortable refining existing dashboards and creating stakeholder-ready visuals.
• Comfortable working across multiple data sources , and dealing with messy or incomplete data.
• High attention to detail, with reliable data checks and clear documentation of definitions and assumptions.
• Confident communicator and presenter, able to run performance readouts, tailor insights for A&G leadership and specialist teams, and answer follow-up questions live.
• Comfortable handling ad hoc questions and fast-turn analysis, while keeping quality high through pragmatic QA and clear assumptions.
• Basic SQL is a plus for exploring data and QA.
• Practical, proactive approach. You can juggle competing priorities and deliver on tight timelines.

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental…