Marketing Communications Specialist

Overview

Marketing Communications Specialist (Job )

The City of Overland Park has a full-time Marketing Communications Specialist position available in the Communications Division within the City Manager's Office.

JOB SUMMARY:

Plans, develops, produces and publishes internal and external communications, which include City's and the Parks and Recreation Department's marketing and advertising efforts, website content, social media, print and e-newsletters, internal communications and community engagement efforts. Provides communications support and consultation to the Parks and Recreation Department leadership, as applicable. Provides general leadership, department accreditation support and special project administration.

• Develops and implements strategic marketing plans. Executes plans for marketing Parks and Recreation facilities, services, programs, events, rental spaces and more.
• Develops and executes external communications. Develops, writes, reviews and disseminates: social media content (including monitoring and responding to questions and comments and providing guidance to other staff), e-newsletters, print newsletters, website content, news releases, photos and video, and more for the department.
• Develops and executes Parks and Recreation Department internal communications. Plans content and media for all employee communications. Attends meetings, reads documents and performs interviews to gather information; develops, writes and disseminates newsletters, surveys, videos, memos, intraweb content, etc. Consults with other departments on content and delivery of employee communications. Promotes City policies, activities and recognition to employees.
• Plans, develops and implements communications strategies for internal and external special events, including festivals, groundbreakings, grand openings, fundraising events, employee participation campaigns and joint City/community events. Staffs and attends events.
• Secures and designs paid advertising across digital and print, ensuring all advertising efforts align with departmental goals, brand standards and the approved annual advertising budget.
• Evaluates the performance of marketing and communications efforts and adjusts strategies to maximize effectiveness and fiscal responsibility.
• Writes and submits grant applications to secure additional funding for Parks and Recreation marketing.
• Updates local event calendars to include upcoming Overland Park Parks and Recreation programs and events.
• Assists Parks and Recreation Department staff with creating program flyers, brochures, promotional items, banners, signage and other print marketing items before publishing. Reviews communication content for accuracy, grammar, spelling, style, brand adherence, etc. Oversees maintenance of information files, brochures and other printed documents to serve as resources for community and residents.
• Participates in community groups (business, civic, and service) to foster good relations. Participates in government, parks and recreation and communications-focused professional organizations.
• Meets and works with media to develop and maintain open relationships and further the Parks and Recreation Department's image.
• Attends Parks and Recreation Department meetings. Assists with operational support at Parks and Recreation meetings.
• Respond to requests and inquiries from City staff and the general public. Performs general leadership duties. Prepares internal policies. Coordinates special projects as assigned. Provides tours of City facilities, displays and systems when applicable.
• Perform other communication duties as assigned by Communications Division leadership in consultation with Parks and Recreation Department leadership.
• The employee must be punctual and timely in meeting all requirements of performance, including attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable. The employee must work the days and hours necessary to perform all assigned responsibilities and tasks. Must be available to communicate with colleagues, supervisors, customers, vendors and any other people or…