SEO Specialist

Summary

Develops, implements and optimizes the performance of digital marketing campaigns and websites. Establishes direction and motivates team members while encouraging improvement and innovation.

• Manages, develops and executes comprehensive website strategies, both short and long range to meet the objectives of the organization.
• Evaluates and recommends new on and off-site opportunities in optimization.
• Maintains up to date knowledge of “white hat” tactics and an awareness of how to avoid “black hat” tactics to maximize effectiveness of SEO efforts.
• Perform keyword research and competitor analysis.
• Implement on-page SEO including content optimization, meta-data optimization and site architecture.
• Utilize available tools and platforms to build online presence by gaining trust and authority with search engines.
• Conduct monthly client reporting.
• Implements strategic online marketing campaigns to achieve corporate objectives for products and services.
• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients.
• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Planning advertising and promotional activities involving online and electronic media.
• Evaluates and recommends distribution channel development programs.
• Stays current with digital marketing industry, Social Media trends and competition.

• Develops and executes online marketing campaigns for clients and the organization including SEM (paid search).
• Recommends and assists with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI.
• Creates, implements and monitors SEO strategy to drive traffic and conversation rates.
• Ensures effective control of online marketing results and takes corrective action to guarantee that achievement of marketing objectives occurs within designated budgets.
• Conducts market research and adjusts marketing strategies to meet changing market and competitive conditions.
• Evaluates market trends through assessment of competitive products and marketing activities.
• Analyzes campaigns and identifies trends to optimize the campaigns to produce the maximum ROI for the company and its clients.
• Researches and evaluates market and adjusts to new trends to meet changing market and competitive conditions.
• Assists in implementing all tracking mechanisms on websites and monitors website analytics and online conversations.
• Establishes and maintains a consistent corporate image throughout products lines.
• Analyzes current research and statistical techniques and evaluates the latest research developments to develop new market research methods.
• Maintains up to date knowledge and expertise of SEM strategies.
• Plans, organizes and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.

Stable company with long history of excellent customer service. Great place to grow and make a career not just a job. The Art of Dental Marketing began as a small, dental-focused agency in Kansas City. We are a group of dental marketing experts that understands the market and what it takes to make our clients successful.