Sr. Marketing Manager

Together, we own our company, our future, and our shared success.

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.

Company : Black & Veatch Corporation

Req  : 111720

Opportunity Type : Staff

Relocation eligible : Yes

Full time/Part time : Full-Time

Project Only Hire : No

Visa Sponsorship Available: No

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning.

You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Senior Marketing Manager role is pivotal in driving strategic marketing initiatives that support Black & Veatch’s water-focused offerings for public agencies and utilities. This role involves marketing strategy and planning through content creation and supporting the opportunity lifecycle, including top-funnel demand generation for new markets and 1:1 opportunity support. This is a non-supervisory role.

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.

• Ensures delivery of Enterprise Marketing across assigned client segments – both new and existing – to position the BV brand and sell our full portfolio of solutions, contributing to top and bottom-line growth by filling the sales funnel with qualified leads.
• Serves as the primary Marketing partner for assigned segments/solutions.
• Implement and manage enterprise marketing strategy at the segment and sub-segment level.
• Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets.
• Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients.
• Design, build, and project manage planned and ad-hoc marketing campaigns for portfolio.
• Identify, evaluate, plan, and fulfill event, sponsorship, and advertising opportunities in coordination with external affairs.
• Ensure brand management during tactical execution of all client facing marketing efforts.
• Plan, schedule, manage and promote content through social media channels aligned with external affairs /social media.
• Plan, manage, and develop thought leadership content for key campaign initiatives.
• Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals.
• Plan, manage, analyze, and qualify lead generation results in conjunction with Demand Gen team.
• Support development of Account Management Plans specific to the client type.

Individual Contributor

• Bachelor's degree, with 15+ years of corporate and/or agency Marketing experience
• 5+ years marketing experience in the water industry
• Demonstrated ability to develop innovative and creative marketing campaigns
• Understanding of an integrated marketing mix to support digital and traditional marketing efforts
• Advanced knowledge of marketing principles and practices
• Experience in demand generation and account-based marketing
• Ability to solve problems, manage marketing…