Director, Brand Activation

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Sales, Marketing & Product Management

The Director of Brand Activation for a prominent $4B retail organization with 2,200 company-owned stores plays a pivotal role in shaping and executing the brand marketing strategy. This role leads various aspects of the marketing ecosystem, including store and field marketing, lead generation, and brand awareness initiatives. Responsibilities will encompass defining brand and content strategies, overseeing content production, managing store signage, promotions, presence management, field marketing, paid media, and social media efforts.

This position will sit at the Bridgestone Tower in Nashville, TN.

• Assume the role of a visionary leader, collaborator, and strategic partner, driving the accomplishment of company objectives

• Chart the future marketing direction for all four retail banners at BSRO, laying the foundation for sustainable growth

• Foster customer engagement and drive store footfall through full-funnel activation strategies

• Direct and oversee a network of agency partners including traditional advertising, promotion, and project-oriented agencies

• Lead the development of robust promotion programs, leveraging controlled analytics for measurement and optimization

• Strengthen the integrated digital media plan with content and data-driven audience/persona strategies

• Lead consumer-facing store branding elements including signage, merchandising, and new store/reimage design

• Lead and manage retail acceleration and field marketing teams, aligning their efforts with near-term operational objectives

• Create and implement effective strategies across social media, online video, display, and paid search platforms

• Collaborate closely with consumer insights, experiences teams, operations, IT, and other departments to understand customer expectations and translate insights into impactful digital marketing campaigns

• Support recruitment marketing efforts and contribute to the development of the employee value proposition

• Drive our brand activation across strategic partnerships in motorsports, key accounts, relevant events, and Bridgestone Retail Operations internal training events

• Conduct in-depth ROI analysis for campaigns and programs and present findings to relevant stakeholders presenting findings to relevant stakeholders

• Work collaboratively with Bridgestone legal to ensure compliance with data privacy, security, and accessibility standards

• Bachelor's degree

• A minimum of 15 years of relevant experience in Brand Marketing and Media

• Proven experience in leading teams and managing others

• Demonstrated ability to influence cross-functional teams without direct authority

• MBA Preferred

• Prior experience in the automotive and/or retail industry

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent…