Lead, Customer Marketing Products

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Information Technology

Provides product management and ownership for Bridgestone’s customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.

• Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently
• Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
• Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
• Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
• Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
• Performs L2 triage and support for customer data enrichment and activation platforms
• Develops business cases as required for expansion of customer data enrichment and activation capabilities
• Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
• Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:
  • Customer data warehouse
  • Customer data platform
  • Marketing automation platform
  • Account-based marketing platform
• Establishes and maintains high-trust relationships across stakeholders and partners
  Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
  • Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to personalization/email, web, and media.
• Leads various Marketing Performance and Platforms team projects/initiatives as needed

Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others

• 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
• Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
• Fluency in the languages of technology, sales, and marketing

• Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
• Prior use of Adobe Experience Platform
• MBA
• Automotive, manufacturing industry, and/or retail experience
• Experience leading teams and/or directing agency partners
• PSPO I or PSPO II certification

We believe people can only provide superior service and quality to others when they bring their whole self to work.…