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Outside Automation Technical Sales Specialist

Job in Ottawa, Ontario, Canada
Listing for: Fitzii
Full Time position
Listed on 2026-01-13
Job specializations:
  • Sales
    Sales Engineer, Technical Sales, Industrial Sales
Salary/Wage Range or Industry Benchmark: 125000 - 150000 CAD Yearly CAD 125000.00 150000.00 YEAR
Job Description & How to Apply Below

Outside Automation Technical Sales Specialist

Company:
Westburne

Location:

Ottawa, ON

Type:
Full-time

Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow. To learn more about Westburne, please visit us at  and

What You Will Do With Us

As the Outside Automation Specialist based in Ottawa, you are responsible for Rockwell Controllers, HMI and Networks to support the geographical territory of Eastern Ontario. Reporting to the Regional Automation Manager, you will represent the aforementioned segment of the Rockwell Automation (Allen-Bradley) portfolio of products & services supporting both internal and external customers with in-depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory.

How

You Will Thrive With Us
  • You will prepare and execute an annual strategic business plan for sales development.
  • You will develop and execute commercial activities as a component of an annual strategic business plan.
  • You will actively manage an opportunity funnel that is appropriate for achieving sales objectives.
  • You will actively pursue and develop new business opportunities.
  • You will support Westburne and Rockwell Automation sales representatives with account planning and execution.
  • You will act as a pre-sale technical consultant to provide technical solutions to customers.
  • You will provide post-sale technical support to build the competency and confidence of customers.
  • You will conduct technical presentations and product updates.
  • You must be able to travel to the US regularly or as needed for training as this is required for the position.
  • You will execute product launches, seminars, promotional programs, etc.
  • You will implement strategies to address competition and expand market penetration using available marketing tools.
Who Are You
  • You have an Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.
  • You have a minimum of 2-years of previous experience in automation or technical product sales/support.
  • You have an understanding of sales principles such as Strategic Selling, Customer-Centric Selling, Conceptual Selling, etc.
  • You have strong time management, organizational and problem-solving skills.
  • You have a technical understanding of electrical circuits. Working knowledge of industrial automation is preferred.
  • You have product and application knowledge of Rockwell Automation Controllers, HMI’s and software.
  • You are able to accurately interpret single-line electrical drawings.
  • You have an understanding of industrial networking and Ethernet I/P.
  • Valid driver’s license and passport will be required for this position.
What We Offer
  • Our employees enjoy a dynamic and ever-changing work environment.
  • We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.
  • Westburne provides equal employment opportunities to all applicants.
What Is Next
  • If this is the right position for you, click apply.
  • We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.
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