Senior Market Research Analyst, Consumer Business

Position Summary

As part of the consumer marketing team, the Sr. Market Research Analyst will be responsible for working as a strategic partner to the product management, UX design and marketing leadership teams, driving research projects designed to help inform the direction of product innovation or go to market strategies in key markets around the world.

• Defining and executing a research roadmap that supports key business objectives and includes both user experience as well as market research studies that will be conducted in multiple markets around the world.
• Analyzing and presenting research study insights to a global set of key stakeholders. Additionally, this individual will be expected to synthesize research results from multiple proprietary studies along with any 3rd party data to provide deeper, actionable insights to key stakeholders.
• Staying on top of the latest innovations and trends in market research, tech tools, and best practices to continually innovate and implement cutting-edge research strategies where and when applicable.
• Selecting and supervising market research agencies and ensuring they are executing against stated objectives, timelines, and within budget.

• At least 7 years of relevant experience applied research and managing research projects from concept to analysis.
• B.S. in Psychology with focus on cognitive or social psychology, Behavioral Economics, Human-computer Interaction, Sociology, Marketing or related fields.
• Demonstrated expertise in conducting qualitative and quantitative analysis. Skilled in utilizing research and data tools such as Userlytics, Alchemer, Python, R, Excel, Tableau or similar platforms.
• Proven ability to work within an Agile framework and demonstrated experience in working flexibly as project scopes or timelines change.
• Excellent writing and verbal communication skills given the frequent requirements to present research findings to a broad group of stakeholders.
• Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones.
• Impeccable attention to detail as well as strong project management skills.
• Previous experience managing marketing agencies.
• Ability to collaborate effectively with a network of global and cross-functional teams.
• Occasional international and domestic travel required.

• Professional working proficiency in Mandarin or Japanese.
• Previous experience working as a research vendor or within a research agency.
• Experience working in the SaaS, Consumer technology, financial technology or cybersecurity industries.
• Masters or PhD in relevant field.

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retirement Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Trend Micro Canada has been recognized as one of the National Capital Region's Top Employers. If you're curious to learn more, click the link below to discover why joining Trend Micro could be the perfect career move for you:
Trend Micro Top Employer.

Be Passionate. Be Innovative. Be a Trender.

No sponsorship will be provided for work permit applications or renewals for this position now or in the future.

For applicants in the province of Ontario:
Trend Micro Canada is committed to fair and equitable compensation practices. The salary range for this role is CAD $90,000.00 - $. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.