Lead, Marcom Campaigns; welo

Overview

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

We don’t do "business as usual". At welo, we’re building a brand that’s singular, magnetic, and unapologetically honest. We’re looking for a strategic powerhouse to lead our Marcom & Brand campaigns and play a key role in Brand strategy, someone who knows that in a world of noise, clarity is the only thing that wins.

You’ll be the one bringing our brand to life through campaigns that actually mean something and storytelling that hits different. You aren’t just "managing" things, you’re executing integrated campaigns that drive real results and bring our key brand attributes to the next level. We need a smart brain for strategy, a sharp eye for creative and someone who thrives in a fast-paced agile environment, without breaking the vibe.

• Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.
• Act as the voice of the customer, influencing the customer journey and ensuring alignment with business priorities and brand objectives.
• Plan, manage, and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs.
• Manage and build customer base initiatives to develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.
• Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
• Lead and coordinate all aspects of integrated multi-channel campaign development from briefing to execution, and teaming closely with the squad (marketing, social media, media, product, marketing automation, web, and customer experience) and partner agencies to deliver on-time, and on-budget.
• Monitor KPIs:
  Track and analyze performance metrics to gauge the effectiveness of acquisition and communication efforts, culminating in post-campaign reports with actionable insights and learnings, built in collaboration with media and performance teams.
• Work closely with media partners and performance & insights teams to optimize brand and campaigns.
• Ensure integration of acquisition campaigns with the overarching plan for the brand, aligning objectives, strategies, tactics, and KPIs.
• Identify and prioritize target audience needs by segments and markets, focusing on key value drivers and competitive differentiators.
• Work closely with the brand team and social media lead to ensure communications consistency.
• Keep up to date with market developments, new trends in advertising, social media and branding, consumer insights and competitor strategies. Have an exceptional grasp on current events and news, and an understanding of their impact on welo’s communication strategy.
• Plan the annual advertising budget, closely monitor the budget in collaboration with the finance department to reach business objectives and optimize ROI, and maintain meticulous oversight of daily expenditures.
• Evaluate and solve problems that may arise during project realization by providing creative solutions.
• Ensure project scope and timelines are met, resolving issues and escalating when necessary.
• Building project plans, tracking documents and campaign frameworks to effectively manage brand and acquisition programs, inform and keep project team members organized.

• Acute strategic skills
• Strong communication skills, both written and verbal, with proficiency in presentation delivery
• Strong ability to influence stakeholders and drive collaboration across diverse teams
• Excellent multitasking and project management skills, capable of handling multiple initiatives simultaneously
• Passion for the customer experience, understanding the importance of branding and different…