Marketing Lead

NOTE:

We are not accepting candidates outside of Canada at this time.

Location:

Remote (Canada, preference for Ottawa or EST timezone)

Type:
Full-time

Reporting to:
Chief Marketing Officer

Zero Tek is a profitable, employee‑owned B2B SaaS company that provides a Secure Identity Access and Business Management platform built specifically for MSPs and MSSPs. We’re trusted by managed service providers across North America to deliver modern, Okta‑integrated solutions that drive security, operational efficiency, and customer trust. We operate at the center of the Okta partner ecosystem and serve MSPs who view identity as strategic infrastructure, not a commodity add‑on.

Launched commercially in 2020, we’ve achieved strong product‑market fit and consistent year‑over‑year growth. We were recognized as one of the fastest‑growing companies by the Ottawa Business Journal in both 2024 and 2026, and ranked #13 in the Companies‑to‑Watch category of Deloitte’s 2025 Technology Fast 50™.

We are profitable, growing, and scaling intentionally — and now we’re ready to build a world‑class marketing engine to support our next stage of expansion. This is your opportunity to help shape the go‑to‑market motion of a high‑growth cybersecurity SaaS company serving one of the most strategic segments in the channel.

We're looking for a Marketing Specialist to be the primary hands‑on marketing executor at Zero Tek during a pivotal stage of company growth. You’ll work across demand generation, content, campaigns, and marketing operations, turning strategy into action and pipeline into revenue.

This is not a siloed role. You’ll touch everything from Linked In campaigns and email nurture sequences to event support and sales enablement. You’ll work closely with our CMO and Director of Communications and collaborate cross‑functionally with Sales, Customer Success, and Product. This role is ideal for someone who has worked in MSP or channel marketing, thrives in a fast‑moving environment, and wants to have real ownership over outcomes, not just deliverables.

• Plan, build, and execute demand generation campaigns across Google and Linked In Ads, email (Hub Spot), and other channels to drive qualified pipeline
• Own and optimize the marketing operations stack:
  Hub Spot workflows, lead scoring, email sequences, landing pages, forms, and reporting
• Create and manage content across formats: blog posts, case studies, one‑pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy
• Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, Datto Con), webinars, and partner events, from pre‑event promotion to post‑event follow‑up
• Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what’s working and what to cut
• Manage the social media calendar, with a focus on Linked In, including organic content, paid campaigns, and employee engagement coordination
• Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion
• Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance
• Support co‑marketing initiatives with channel partners (e.g., Okta, Connect Wise) and MSP communities

• 3–6 years of experience in B2B marketing, with hands‑on execution across demand gen, content, and campaigns
• Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology
• Proficiency with Hub Spot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration
• Experience running Google and Linked In Ads and managing paid social budgets with a focus on pipeline, not vanity metrics
• Proven ability to write clear, compelling marketing copy that speaks to a technical‑but‑business‑minded audience

• Self‑starter who can take a strategic brief and run with it, from planning through execution to measurement
• Strong project management instincts with the ability to juggle…