Marketing Officer - Appendix D​/Temporary

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If you are a current Algonquin College employee, apply to this job via the Workday application.

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heduled Weekly

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jobs are posted until 11:59 pm on the job closing date.

Land Acknowledgment:

Algonquin College campuses in Ottawa, Perth and Pembroke are located on the traditional unceded, and unsurrendered territory of the Anishinàbe Algonquin People. The Algonquin People have inhabited and cared for these lands since time immemorial. We take this time to express our gratitude and respect to them and to the land for all that it has provided and will continue to provide.

Job Description:

This position reports to the Marketing Manager, Online & Professional Training. The position is responsible for planning, development, implementation and reporting of strategic integrated marketing and communications initiatives to prospective students and other target audiences for the the department's programs including the Professional Training online courses and Real Estate Training. In planning these initiatives, the incumbent works with vendors, negotiates pricing and placements, enforces brand standards, sets and reviews timelines and manages deadlines.

The incumbent focuses on lead generation/conversion campaigns for the programs that the department offers and is responsible for assisting in reaching and exceeding enrollment and sales targets.

The incumbent will assist in identifying the marketing needs and ensuring alignment with the Online & Professional Training business plan and the College’s overarching strategic plan. The incumbent champions the College brand and supports the enforcement of brand standards. The incumbent is also responsible for maintaining and reporting on metrics and KPI’s related to tracking and conversion for the effectiveness of marketing programs through lead generation and conversions.

With strong analytical skills, the incumbent interprets website traffic, conversion rates, campaign performance and customer behaviour to plan and implement targeted lead generation campaigns. Using strong technical skills, the incumbent must execute, optimize and analyze a variety of digital marketing and social media marketing tactics to drive leads and track conversions through marketing automation tools, CRM systems and digital analytics platforms.

The incumbent must be in tune with emerging trends and technologies and identify how new platforms and trends can be utilized in lead generation campaigns.

The incumbent must develop and maintain strong relationships with College stakeholders and team members and ensure that established best practices, brand standards and AODA compliance are met or exceeded for consistency in branding and quality control.