VP of Strategic Communications & Brand

The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry associations, representing more than 160,000 REALTORS® across the country. CREA advocates on behalf of its members at the federal level, sets professional standards, and delivers tools, programs, and services that support REALTORS® and the Canadian real estate ecosystem. With Canada’s No. 1 real estate platform, , now operating as a separate wholly owned subsidiary, its role is clearer than ever: CREA exists, first and foremost, to advocate for REALTORS®, and for federal policies that make home ownership more attainable in Canada.

Through trusted brands, national advocacy, and industry leadership, CREA plays a critical role in protecting the interests of REALTORS® and strengthening public confidence in real estate.

CREA is guided by its social purpose: opening doors to thriving futures for all, beginning with home.

CREA’s membership includes more than 160,000 real estate brokers and salespeople working through 61 real estate boards and associations across Canada.

Advocate for federal policies that make housing more affordable, home ownership more achievable, and recognize REALTORS® as key community builders.

Empower REALTORS® to thrive amid changing markets and emerging industry trends.

Build trust in REALTORS® by showcasing their value, sharing their unique stories, and raising the bar for professional standards nationally.

Not all real estate salespeople are REALTORS®. To be a REALTOR®, the agent must be a member of the Canadian Real Estate Association (CREA) and adhere to its strict standards and REALTOR® Code of Ethics.

CREA opens doors to thriving futures for all, beginning with home.

The Vice President of Strategic Communications & Brand will integrate marketing, communications, brand, and creative services into a single, high-impact function that drives alignment, efficiency, and measurable results across the organization. This is a rare opportunity to lead a major functional transformation within a national association, shaping how Canada’s real estate industry is represented to members, government, media, and the public.

Lead CREA’s strategic communications and brand strategy, aligning brand vision and mission with organizational transformation and future business needs. Elevate CREA's marketing and communications through enhanced collaboration, integration, and a high-performing, client-service business-partner approach.

Own the brand and marketing strategy for CREA and the REALTOR® trademark. Lead national campaigns, digital engagement, and promotional initiatives to support advocacy priorities, member programs, and REALTOR® value.

Drive internal and external communications, including media relations, executive messaging, crisis communications, and advocacy support. Ensuring alignment between member-facing communications and policy messaging.

Strengthen engagement with REALTORS®, boards, associations, government partners, and media. Lead communications and marketing for national events, programs, and initiatives to increase member participation and influence.

Streamline processes, improve speed and responsiveness, and implement scalable systems. Define roles, responsibilities, and ways of working that support agility, collaboration, and accountability.

Recruit, retain, and develop a high-performing multidisciplinary team across marketing, communications, digital, creative, PR, and production.

Establish KPIs and performance metrics for brand health, engagement, advocacy reach, and campaign effectiveness. Provide reporting and insights to the CEO and leadership team, and oversee budgets and resource allocation to ensure efficiency and impact.

University degree in Marketing, Communications, Public Relations, or related field (master’s degree or MBA preferred).

10+ years of senior leadership experience in marketing, communications, brand, or public affairs.

Proven experience…