Senior Specialist, Content Strategy and Digital Marketing

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**** Posting Reason:
** New Position
** Job Type:
** Employee
* * Anticipated Duration in Months** (for contracts and temporary assignments):

N/A
** Job Family:
** Communications and Advisory Services**# of Open Positions:
** 1
* * Faculty/Service - Department:
** Telfer Marketing and Communications
** Campus:
** Main Campus
** Union Affiliation:
** SSUO
* * Date Posted (YYYY/MM/DD):
** 2026/01/08
** Applications must be received*
* **** BEFORE**** **(YYYY/MM/DD):
** 2026/01/19
** Hours per week:
** 35
* * Salary Grade:
** SSUO Grade 11
** Salary Range:**$90,987.00 - $About the Telfer School of Management    The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.
At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.
** Position

Purpose:

** The role of the Senior Content Strategist is to be the “custodian” of the voice of the Telfer School of Management in all manners relevant to how it communicates with its students, faculty and staff, alumni, donors, prospective students, and community members. Develops overarching narratives that have meaning and relevance while raising awareness of Telfer’s high-level story as well as those emanating from all its units.

The incumbent also ensures that the “Brand Voice” of Telfer is reflected in content and products that are aimed at all our stakeholders.

Provides strategic and tactical advice to Telfer sectors and its Mar Com Department on how best to innovate and raise the profile of its services through compelling and creative content designed for a multitude of channels such as Web, social media, video, and photography, and targeted to current and potential students, alumni and donors, faculty and researchers and the wider community here in Canada and around the world.

Works closely with Mar Com Strategists dedicated to Units, the Managers of the Marketing and Communications Department on strategy development, while overseeing, when required, the work of Digital and Social Media Specialists and other members of the team who develop content, to maximize effectiveness, relevance and adherence to brand guidelines.
** In this role, you will have the following responsibilities:  Leadership:**
* ** Oversight content strategies:
** Acts as the Team’s resident “content expert” by managing, planning, and implementing content strategies for Telfer in collaboration with Managers, other Strategists and the Associate Director, Marketing and Communications.
* ** Thought leadership:
** Participates in the development of strategic Mar Com plans by setting priorities, defining audiences, adopting various tactics and methods, and establishing key performance indicators. Delivers regular reporting of cross-platform performance metrics and makes recommendations to the Associate Director and Managers on improving the team’s ability to further hone their messaging and storytelling capabilities.
* ** Oversight brand voice:
** Oversees the development of Telfer’s “brand voice” and the manner in which to develop and contextualize content and narratives for business units.
* ** Oversight of content and products:
** Directs the work related to content and product development from content developers, marketing and communications strategists and digital and social specialists, and other team members on important initiatives and Telfer-wide communications campaigns aimed at target audiences.
* ** Editor in Chief:
** Directs content strategies as “Editor in Chief” of the Telfer Knowledge Hub and other Telfer-wide publications aimed at key stakeholders.
* ** Training Expertise:
** Offers advice and training on how best to ensure that content creation is compelling while ensuring quality, accuracy and consistency of messaging and tone.
* ** Functional leadership:
** Ensures that the most up-to-date editorial practices and applied to Mar Com materials and products,…