City Manager

About Roam

Roam is the Canadian leader in the emerging car subscription market. Since launching in 2020, we’ve grown rapidly and are now expanding with the vision of becoming the modern automotive group, offering subscriptions, leasing, sales, and fleet management for both consumers and businesses. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

Roam is backed by world-class investors including Mantella Venture Partners and Mistral Venture Partners. Roam is profitable, growing fast, and headquartered in Toronto, Canada, with offices and garages across the GTA.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely new mobility models like ours. It’s an exciting time to be shaping the future of transportation in Canada.

Visit Roam’s Website for more information: (Use the "Apply for this Job" box below)..

We’re expanding across Canada and looking for a City Manager to launch, grow, and own the Roam business in Ottawa.

If you’re an operator at heart who loves being close to the customer, building teams, and getting deep into the details of a P&L, this role is for you.

This role is Ottawa-based and requires being in-market most days for site visits, vehicle checks, and team support.

You’ll be the GM of Roam’s Ottawa market – responsible for growth, operations, and the overall customer experience.

• Take full ownership of Ottawa’s performance: growth, utilization, customer satisfaction, and city-level profitability.
• Build and execute a local market plan across B2C and B2B segments (residents, newcomers, small businesses, fleets).
• Monitor key metrics (bookings, churn, NPS, fleet utilization, cost per vehicle, etc.) and adjust quickly when things aren’t on track.

• Oversee all local operations: vehicle preparation, check-outs/returns, damage & repairs, and on-time deliveries/pickups.
• Ensure vehicles are always “Roam-ready”: clean, safe, maintained, and aligned with Roam’s quality standards.
• Work closely with central operations, fleet, and support teams to forecast demand and ensure the right mix of vehicles in Ottawa.

• Hire, train, and coach a high-performing local team (Ops Associates, Valet/Drivers, and future Supervisors).
• Create a culture of ownership, safety, and hospitality – everyone feels responsible for the customer experience.
• Roll up your sleeves: you’re comfortable jumping in on deliveries, returns, or customer calls when needed (this is not a “desk only” role).

• Make Roam the most loved way to drive in Ottawa by ensuring every interaction feels simple, transparent, and human.
• Resolve complex customer issues, especially those related to vehicle quality, billing, or insurance, and turn them into long-term loyalty.
• Partner with central CX teams to surface local insights and improve Roam’s product and processes.

• Identify, test, and scale local growth channels: partnerships with employers, relocation agencies, rideshare/delivery drivers, housing providers, dealerships, and more.
• Represent Roam in the community and at local events; act as the face of the brand in Ottawa.
• Work with marketing to localize campaigns and content for the Ottawa audience.

You’ll report to a Regional / Head of Operations and work closely with:

• Central Operations & Fleet
• Customer Support & Risk
• Sales/Partnerships and Marketing
• Product/Tech (for tooling and process improvements)

You’re a self-starter and you make things happen.

• 4–5 years of experience in operations, general management, branch/store management, logistics, mobility, car rental, or another high-intensity service business.
• Proven track record of owning results (revenue, costs, and/or P&L) in a city or location-based business.
• Strong people leadership experience: hiring, scheduling, coaching, performance management.
• Comfortable in hands-on operations: you’re just as happy in the lot or at a customer’s curb as you are in spreadsheets.
• Highly data-driven – you can interpret dashboards, spot trends,…