Digital Marketing Specialist

Digital Marketing Specialist

Location: Ontario (Hybrid – Onsite 3 Days/Week)

Duration: 12-Month Contract

Hours: 9:00 AM – 5:00 PM

Start Date: April 15 or sooner

Interview Process: Two rounds

We are seeking a detail-oriented and collaborative Digital Marketing Specialist to support website publishing, email campaign execution, SEO optimization, and marketing analytics. This role works closely with a marketing team of approximately 15 professionals and acts as both a production lead and strategic partner, ensuring digital initiatives are executed accurately, efficiently, and on time.

Email Marketing & CRM Execution

• Build, segment, test, and deploy targeted email campaigns using a CRM platform (Microsoft Dynamics preferred).
• Optimize subject lines, layout, and content to improve engagement and click-through rates.
• Perform thorough quality assurance before distribution to large audiences.

Website Management & Optimization

• Support intake requests and build complex webpages using Adobe Experience Manager.
• Publish and update content while ensuring brand consistency and accuracy.
• Identify website enhancements and communicate requirements to centralized and global teams.
• Collaborate with sales and marketing teams to launch new webpages.

SEO & Analytics

• Conduct SEO audits and competitive research using tools such as SEMrush and Google Search Console.
• Analyze performance metrics to identify underperforming content and recommend improvements.
• Use reporting tools (e.g., Looker Studio, Demandbase) to provide actionable insights.

Project & Stakeholder Management

• Manage daily workflow and prioritize tasks using Wrike or similar project management tools.
• Partner with multiple stakeholders and act as project lead across various marketing initiatives.
• Support Canadian marketing efforts, including coordination of French translations (bilingual French is a strong asset).

• Experience in digital marketing, SEO, and email campaign execution.
• CRM experience (Dynamics preferred, but similar platforms acceptable).
• Experience building and publishing webpages within a CMS (Adobe experience preferred).
• Familiarity with SEO tools and analytics platforms.
• Experience using project management tools.
• Ability to work in a fast-paced environment supporting multiple stakeholders simultaneously.

• Exceptional attention to detail and accuracy (heavy peer review environment).
• Strong critical thinking and problem-solving skills.
• Highly organized with excellent time management abilities.
• Comfortable managing multiple projects and shifting priorities.
• Collaborative mindset with strong communication skills.

Industry background is flexible (B2B preferred but open to B2C experience with relevant skills).