Senior Financial Analyst

Senior Financial Analyst (GTM)

Location: Canada | Remote
Department: Administration | Finance
Reports To: Mathieu Côté, Corporate
Type: Permanent | Full-Time

At Solink, our mission is safeguard what matters most
. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

Reporting to the Corporate Controller, the Senior Financial Analyst – Go‑To‑Market (GTM) will serve as a strategic advisor to Solink’s Sales, Marketing, and Customer Success teams. This role bridges financial insight with business strategy, ensuring data‑driven decision‑making across revenue generation, customer acquisition, and retention activities.

The Senior Financial Analyst will play a pivotal role in both revenue analysis and expense management, providing financial guidance that drives profitable growth, supports operational efficiency, and strengthens accountability across the GTM organization.

• Analyze revenue trends by product, customer segment, and region to identify growth opportunities and risk areas.

• Partner with GTM leaders to evaluate pricing, discounting, and sales incentive structures.

• Support forecasting and budgeting cycles with detailed analysis of pipeline metrics, conversion rates, and retention performance.

• Develop dashboards and KPIs that provide real-time visibility into GTM performance.

• Oversee operating expense planning and tracking for Sales, Marketing, and Customer Success functions.

• Conduct return‑on‑investment (ROI) analyses for campaigns, headcount investments, and enablement programs.

• Identify cost optimization opportunities without compromising growth objectives or customer impact.

• Act as the primary financial contact for GTM leaders, translating financial data into actionable insights.

• Provide scenario modeling and decision support for go‑to‑market initiatives such as territory design, compensation planning, and channel investments.

• Facilitate data‑driven discussions that challenge assumptions and promote accountability.

• Collaborate with the FP&A and Revenue teams to streamline forecasting, reporting, and variance analysis processes.

• Contribute to the ongoing integration of Salesforce, Net Suite, and financial planning tools to improve visibility and automation.

• Implement scalable models and frameworks for tracking performance against targets.

• Work closely with the Billing, FP&A, and Accounting teams to ensure alignment between operational metrics and financial results.

• Support leadership presentations with concise financial narratives and visual insights for board and executive reviews.

Must‑Have:

• Bachelor’s degree in Finance, Accounting, Economics, or Business Administration

• 4+ years of experience in FP&A, Finance Business Partnering, or a related analytical role

• Advanced skills in Excel and Google Sheets (pivot tables, scenario modeling, automation)

• Strong analytical mindset with the ability to synthesize complex data into business recommendations

• Proven experience supporting sales or marketing functions in a SaaS or recurring revenue environment

• Excellent communication skills and ability to influence non‑financial stakeholders

• Strong organizational and prioritization skills,…