Patient​/Brand Ambassador

Overview

Primary Accountability The Community Engagement Coordinator (Brand Ambassador) serves as a direct link between CBHA, our patients, and the communities we serve. This role is focused on promoting access to clinical services, patient education, and health initiatives through engagement strategies that are compliant with FQHC allowable activities. The Coordinator acts as a liaison, educator, and advocate, ensuring that patients and families are aware of available CBHA services, programs, and resources that support whole-person care.

The Coordinator supports marketing initiatives and represents the organization s role may direct or administer charitable contributions and volunteer programs and will be responsible for planning, development and execution of community relations programs and events with oversight from the executive management team. Works cross-functionally to assist in the alignment of programs and partnerships across the organization and with external partners.

• Strategy, Patient & Community Engagement (Allowable Activities)
• Support the execution of strategy including the five point Food is Medicine Program, the Occupational Health development program, etc.
• Conduct in-clinic and school-based outreach to educate patients and families on available CBHA clinical programs (e.g., diabetes prevention, behavioral health, nutrition, chronic disease management, and Food as Medicine).
• Coordinate direct support services such as information booths, educational presentations, and health screenings that connect patients to care.
• Partner with providers and care teams to ensure patients understand benefit programs, sliding fee scale, and eligibility processes.
• Support patient participation in quality initiatives and preventive health programs (immunizations, screenings, wellness checks).
• Coordinate community services events and engagement opportunities such as Fairs, Civic Events, CBHA Color Run, Fundraisers, etc.
• Brand Representation & Liaison
• Serve as a CBHA Brand Ambassador at patient-facing events, within schools, and during community partnerships / events, ensuring consistent, patient-friendly communication.
• Act as a liaison between CBHA and key community stakeholders (schools, farms, local organizations, and patient advocacy groups).
• Collect feedback from patients and partners to inform service improvements and share insights with leadership.
• Education & Event Coordination
• Plan and coordinate allowable health education events (nutrition workshops, CBHA in the Kitchen demonstrations, chronic disease prevention activities).
• Support the execution of initiatives such as MAHA agenda, Food as Medicine programs, wellness fairs (focused on clinical services), and patient-facing information sessions.
• Provide logistical support for employee engagement and training activities when aligned with HR-approved initiatives.
• Communication & Support
• Develop culturally and linguistically appropriate educational materials for distribution in clinics, schools, and partner organizations.
• Collaborate with contracted vendors for indirect support services (video, design, photography), ensuring all outputs align with clinical service promotion and patient education.
• Maintain content and updates for CBHA website and patient portal related to health education, preventive services, and program offerings.
• Compliance & Reporting
• Document engagement activities in alignment with FQHC allowable cost reporting standards.
• Track outreach hours and classify activities to support the 80/20 allowable vs. unallowable split.
• Ensure all engagement activities comply with state, federal, and HRSA guidelines.
• Other
• Conduct research and develop a competitive analysis of community relations practices by other companies, execute coordination with research agency (e.g. Capital Link).
• Consult with and support our clinic staff as they navigate community engagement opportunities
• Research opportunities with established and new allowable charitable, association and membership partners
• Track charitable contributions
• Assist with various projects as assigned by supervisor
• Provide backup support for Site Directors / Clinic Managers…