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New Home Sales Counselor - Polk County, FL

Job in Orlando, Orange County, Florida, 32885, USA
Listing for: Meritage Homes
Full Time position
Listed on 2026-01-24
Job specializations:
  • Sales
    Real Estate Sales
Job Description & How to Apply Below

New Home Sales Counselor - Polk County, FL

We are looking for an experienced Outside Sales Counselor to help generate new home sales for Meritage Homes in Polk County, FL.

Responsibilities
  • Accomplish sales and customer service goals and other objectives as determined by your Sales Leader.
  • Maintain existing and cultivate new Realtor relationships through various methods that create long‑term partnerships and recurring business.
  • Connect unrepresented home buyers to Realtors and foster the partnership through the home buying process.
  • Actively manage and partner with others to ensure the overall look of the communities, homes, and surrounding area are pristine, so our guests enjoy a quality experience as they tour our communities and homes.
  • Create, practice, refine, and continually improve your personal sales presentation to convert leads.
  • Use insight and consultative selling techniques to teach customers about the home buying industry and offer unique perspectives to help influence a sale.
  • Proactively utilize a CRM system to effectively and efficiently manage the discovery and follow‑up strategies of all potential customers.
  • Engage visitors and offer to demonstrate models, home sites, and/or showcase homes depending on the needs of the guest.
  • Provide all pertinent community, home site, floor plan, and pricing information.
  • Ask for the sale.
  • Drive traffic, travel to, and sell from multiple Meritage communities that meet the buyer’s needs.
  • Present the Meritage Homes Purchase Agreement to buyers in a professional and complete manner, including explaining payment information, taxes, insurance, CC&R, HOA rules and restrictions, and other amenity information as necessary for the community.
  • Actively solicit new and referral business using  to ensure the most effective prospecting skills are employed to drive your sales efforts.
  • Ensure accurate and timely completion of all buyer paperwork and internal reporting information.
  • Assist buyers with scheduling appointments with design studio, operations managers, mortgage, and title companies as necessary.
  • Communicate and assist the lender with customer loans, keep current on loan status, and the requirements to expedite closing of all sales.
  • Product knowledge
    • Concept of Community
      • Know size, number of homes, future plans and restrictions.
      • Know the area around the community – Interstates, shopping, schools, churches, etc.
    • Extensive Product Knowledge
      • Plans, features, pricing, options, warranties, and construction knowledge.
    • How we differ from the competition.
    • Maintain an updated competition analysis notebook and know what the competition offers each month (sales incentives, new products, lot releases, etc).
    • Maintain knowledge of local markets, real‑estate laws/rules, public opinion, local and national trends, government regulations, and economic trends related to the home‑buying industry.
    • Shop the competition in submarkets to determine community traffic, sales, new product, visual presentation, promotions, etc.
    • Update the buyer throughout the construction process and act as point of contact for buyers throughout all phases of construction and closing.
    • Ensure customer satisfaction from initial visit to closing.
  • Complete all onboarding and other assigned training.
  • Strive to maintain, improve, and promote the company’s image with prospects, customers, homeowners, brokers within the community.
  • Establish and maintain relationships with realtors and mortgage brokers.
  • Attend weekly sales meetings or other meetings directed by management.
  • Special projects and other duties as assigned.
  • Must be able to work nights, weekends, and most holidays.
Qualifications
  • Education: Minimum high school diploma or educational equivalent required; some college coursework or bachelor’s degree strongly preferred.
  • Experience: 3+ years of previous experience in outside sales; strongly prefer a minimum of one year of experience in new home sales with a proven track record of success.
  • Technical

    Skills:

    Ability to obtain a valid real‑estate license (if required); proficiency with Microsoft Office (Outlook, Word, Excel).
  • Interpersonal/Communication

    Skills:

    • Strong oral/written communication skills and excellent customer service.
    • Excellent…
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