Director, Retail Sales - Large Format
Listed on 2026-01-20
-
Sales
Sales Marketing, Retail Sales -
Retail
Retail Sales
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.
The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $131,200 - $155,800, bonus and long-term incentive eligible
LOCATION: preference to Orlando, Tampa or Central Florida
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.
The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The Director of Large Format Retail Sales is responsible for leading our efforts to build and implement retail strategies to deliver our commercial priorities in Florida Publix Grocery and Liquor Stores. In this role, you will work implement a structured retail sales process designed to understand performance opportunities, build local account plans and develop category strategies to drive growth for AB brands.
This role will work cross functionally with our internal and external partners and develop relationships with Florida Publix division and A-B wholesaler personnel to execute AB sales objectives including, volume, share, distribution, shelf space and promotion opportunities. In addition to Florida Publix division call points, Publix Corporate Beer Buyers will be primary contacts.
- Manage and build ABI share, sales, and profitability across our portfolio of brands in multiple national and regional off-premise chain accounts
- Provide total account management including selling in assortment and programming, developing short- and long-term strategies for each retailer, monitoring performance and execution, and communicating with region and wholesaler teams
- Utilize sales tools (IRI, Hero, IDIG, Power
BI, etc.) for information-based selling, programming development, determine resource allocation, and monitor account performance - Collaborate cross-functionally with multiple aspects of the organization (category management, revenue management, eCommerce, field sales, shopper marketing) to ensure proper development and execution of strategies and to create benchmarks to measure success
- Support and motivate region key account managers with a focus on setting performance expectations and standards, providing direction on account opportunities, and developing wholesaler relationships and focus
- Develop and lead monthly sales performance reviews and annual account planning with cross-functional teams
- Proactively uncover opportunities and learn across the organization for personal and professional development
- Manage accounts within an established budget
- Travel required (up to 60%)
- Bachelor's Degree preferred (emphasis in Business, Sales, and/or Marketing is strongly desired)
- High School Diploma or GED required
- Comprehensive knowledge of retail and wholesale operations (including Category Management, information-based selling, joint business planning, and profitability)
- Advanced computer software proficiency (Word, Excel, Outlook, Power Point, Internet)
- High-level of expertise in analyzing information and making information-based recommendations
- Strong familiarity with syndicated data, software and measures is preferred
- Ability to motivate and coach teammates to foster engagement
- Effective and influential communication, including presenting
- Thorough…
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