Sales Coordinator

McKinley is excited to announce several openings on our Florida Sales Team for the role of Sales Coordinator
!

As a Sales Coordinator, you will be the first point of contact for all new prospective residents-serving as the face of McKinley and setting the tone for their entire experience. You'll ensure every prospect receives a prompt, professional, and engaging introduction to our communities.

Sales Leads efficiently manage all new leads and applicants within their assigned portfolio across multiple sites-by confirming tours, driving application completions and move-ins, sharing insights with leadership, and maximizing conversion ratios from lead to move-in.

Position: Sales Coordinator
Location: In-Person Coconut Palms
Compensation: $50,000-$55,000

Key Duties and Responsibilities Lead Management & Qualification

• Serve as the initial point of contact for all incoming leads (phone, email, text).
• Match each prospect's needs, budget, and move-in timeline with the best community and floor plan options.
• Qualify prospects for both immediate and future move-in opportunities using McKinley's standards.
• Collect and share feedback on lead quality, objections, and competitive offerings to support sales and marketing improvements.
• Provide helpful, transparent, and solution-oriented communication to ensure an exceptional first impression.

Tour Confirmation & Scheduling

• Confirm all scheduled tours and appointments, capturing all relevant details and preferences.
• Provide comprehensive notes and context to on-site leasing teams for a seamless handoff.
• Communicate effectively with site teams to ensure preparedness and gather post-tour feedback for process improvement.

Conversion Driving & Closing

• Manage the lead pipeline proactively and move prospects through each stage of the sales process.
• Maintain consistent and strategic follow-up to keep prospective residents engaged.
• Address objections, drive approved applicants to submit pre-paid rent, and ensure smooth handoffs to on-site teams.
• Identify trends affecting conversion and share insights with the Director of Sales.
• Collaborate with Marketing on lead source performance, campaign results, and optimization opportunities.

Team Collaboration & Communication

• Maintain open communication with Community Managers, Leasing Teams, Directors, and Marketing.
• Share insights on market trends and customer behavior to improve collective results.
• Partner with leadership to refine lead nurturing, follow-up, and qualification strategies.
• Demonstrate McKinley's core values in every interaction, promoting teamwork and accountability.

CRM Management & Reporting

• Accurately document all interactions and activities within the CRM system.
• Ensure compliance with Fair Housing laws through consistent recordkeeping.
• Use CRM data to track performance and recommend process improvements.
• Maintain data integrity to support transparent reporting and reliable metrics.

Customer Experience

• Deliver a consistent, professional, and engaging experience for every prospect.
• Represent McKinley with warmth, empathy, and confidence, aligned with brand standards.
• Embody McKinley's core values to create a customer-centered experience that builds trust and lasting relationships.

Success Metrics

• Front Door Goals: Consistently achieve engagement and conversion targets.
• Conversion Ratios: Meet or exceed application and move-in conversion benchmarks.
• Response Time: Maintain prompt, professional responses to all new inquiries.
• CRM Accuracy: Ensure detailed, accurate documentation in compliance with Fair Housing.
• Team
  
  Collaboration:
  
  Communicate effectively with cross-functional teams to achieve shared goals.
• Close-Out Goals: Meet occupancy objectives for your assigned portfolio and support others as needed to close out vacancies on schedule.

Qualifications Education & Experience

• Experience in sales, customer service, or leasing coordination
  , preferably within property management or real estate
  .
• Proficiency in CRM systems
  , lead management software
  , and reporting tools
  .

Skills & Competencies

• Customer Service Mindset: Delivers outstanding service with every interaction.
• Active Listening: Understands prospect needs and motivations accurately.
• Lead
  
  Qualification:
  
  Identifies urgency, fit, and readiness using McKinley's standards.
• Strong Communication: Excellent verbal and written communication skills.
• Product Knowledge: Deep understanding of McKinley communities and competitive advantages.
• Objection Handling: Addresses concerns with professionalism and persuasion.
• Empathy & Relationship Building: Builds trust through authentic, empathetic communication.
• Problem Solving: Uses data-driven insights to propose effective solutions.
• Closing
  
  Skills:
  
  Guides prospects confidently through decision-making.
• Time Management: Handles high inquiry volume efficiently and with precision.
• Continuous Improvement: Suggests process and strategy enhancements.
• Core Values: Embodies McKinley's values in every professional interaction.

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