Regional Sales Manager

Manager, Talent Development at PRA Business Events

This role is hybrid and works on average, 2 days per week in an office in Orlando. Applicants must be based in the Orlando area to be considered for this role.

PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.

• Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
• Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong robust pipeline of opportunities
• Participate in industry related organizations, and local community to develop business and attain leadership status when possible
• Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goal
• Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget. Develop and execute dynamic presentations to prospective clients
• Arrange and conduct Site Inspections for clients, entertain clients and develop a personal rapport
• Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to event production team
• Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes and ensuring financial targets are achieved
• Manage travel and client marketing budgets and schedules for appropriate approval
• Initiate sales calls and follow up
• Update hoteliers and clients on a regular basis on new venues, services and destinations through locally derived marketing strategies and initiatives
• Work closely with Business Development to respond to all referral leads from hotels and clients
• Collaborate with Experience Designers and Event Producers to meet clients expectations and create memorable customer experiences
• Ensure that sales/gross profit goals are met and clients' programs exceed their expectations
• Follow up with clients on future program opportunities and generate system leads through the pay it forward program
• Remain current and knowledgeable of industry trends and developments
• Partner with and educate Global Sales team on local market and program opportunities. Send quarterly destination overview to GSD Team to ensure they stay up to date in the market
• Implement and execute business and marketing plan for destination

• 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management or related field preferred
• Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
• Knowledge of client development including new business development, lead follow up, qualifying the client, proposal presentation and closing business
• Knowledge of program design and development, from inception through contract
• Proven ability to meet sales goals consistently
• Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
• Must be able to interpret, define and document complex program requirements
• Must be able to develop and maintain strong supplier/partner, hotelier, and community relations
• Must be able to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
• Must be able to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
• Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
• Must be able to respond to common inquiries or complaints from clients and/or supplier/partners
• Must be able to…