Account Executive

Overview

Allied Global Marketing is a leading full-service entertainment
, culture
, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe
, providing resources and relationships that our partners and clients know and trust.

The Position

The Account Executive will be charged with understanding the full scope of accounts, responsible for delivering strategic client solutions within the agency s National Publicity team. This role requires excellent communication skills, strong media relationships, organization, and the ability to execute strong media relations tactics. While the position will be based in Orlando
, it could also support other accounts around the U.S. including New York, Boston, Chicago, Los Angeles, Miami and Las Vegas.

Responsibilities Include (but Are Not Limited To)

• Research and Reporting
• Delivery of timely, strategic client reports with minimal revisions
• Proactively provide media roundups that highlight key insights and trends
• Conduct competitive analysis and in-depth research that supports campaign planning and client strategy
• Identify industry shifts and media opportunities
• Support junior team members in developing media outreach skills and clip recapping

• Client Support
• Independently draft and lead client meeting agendas and recaps
• Anticipate client needs and proactively offer strategic solutions
• Serve as a reliable day-to-day contact for clients
• Contribute to long-term planning and campaign development
• Demonstrate ownership of account deliverables and timelines

• Placement/Hits
• Consistently pitch and secure earned media placements with local, regional and national media
• Identify and pursue creative story angles aligned with client objectives
• Maintain a strong understanding of client messaging and positioning
• Post community calendar listings

• Media Relations
• Build and maintain relationships with key media contacts and influencers on a local, regional and national level
• Take a proactive approach to relationship building with journalists, taking desksides, coffee meetings and email-based intros/conversations
• Lead media outreach efforts with tailored, compelling pitches
• Support junior team members in developing media outreach skills and clip recapping
• Monitor media trends and adjust outreach strategies accordingly
• Represent clients professionally in media interactions and interviews
• Demonstrate understanding of media landscape, outlets and journalists nationally, regionally and market specific

• Writing
• Draft comprehensive press release and/or media alert
• Draft briefing documents and event run-of-shows
• Understand how to write news bites, trend pitches, etc.
• Think creatively, brainstorm fresh ideas and think outside the box
• Write proper trend pitches, curated to the journalist/outlet
• Understand how to adapt writing style and tone to match different client brands and target audiences

• Organization
• Manage multiple accounts, deadlines, and priorities effectively
• Demonstrate strong time management and proactive communication
• Ensure smooth internal workflows and collaboration across teams
• Mentor and support junior staff on task execution and time management
• Maintain organized documentation and tracking for all client activities

• Professional Development
• Develop trust and respect from clients and team members by demonstrating improved business judgment, solid writing skills, and professional interpersonal communication
• Consistently maintain professional conduct in all situations, including a responsible social media presence that reflects positively on personal and company brand
• Proactively pursue professional development through industry workshops, publications, and networking events that enhance communication and leadership capabilities
• Continuously develop both internal and external communication skills, build industry expertise, and demonstrate growing independent…