Senior Marketing Manager

As Senior Marketing Manager for our Florida Attractions, you will lead the delivery of innovative, data‑driven marketing campaigns that drive demand, achieve revenue targets, and enhance the guest experience while maximizing ROI. Working within a collaborative Go-to-Market model, you will partner closely with regional and global teams across marketing, growth, and commercial functions to execute high‑impact strategies. Success in this role requires a commercially minded, results‑driven leader with a strong grasp of both digital and traditional marketing and a proactive, can‑do mindset.

This position will oversee our attractions in the Orlando and Winter Haven area and will require being in office at either attraction 3 times a week.

• Lead the planning, development, and execution of compelling, integrated marketing campaigns aligned to the cluster marketing strategy and annual plan.
• Deliver engaging experiences that inspire target audiences and achieve customer, brand, and commercial objectives.
• Execute marketing campaigns across digital, social, traditional, and experiential channels in close partnership with specialist teams.
• Coordinate with internal stakeholders and agencies to ensure campaigns are delivered on time, within budget, and to a high standard.
• Oversee and support the creation of marketing assets and collateral across all channels.
• Collaborate with cluster peers, operational leaders, and senior marketing leadership to develop and deliver effective cluster marketing plans.
• Adapt global marketing initiatives to ensure local relevance, leveraging regional frameworks and best‑practice approaches.
• Partner closely with the Brand team to ensure alignment with brand strategy, frameworks, and consistent brand messaging.
• Drive cross‑functional collaboration within a matrix environment, building strong partnerships across the organization and with external agencies.
• Place customer insight at the center of marketing plans by leveraging data, market trends, and competitive analysis.
• Monitor performance, manage budgets, and provide regular reporting and insights to leadership, making data‑driven recommendations for continuous improvement.
• Provide clear leadership, coaching, and development for a team of four direct reports, fostering high performance, accountability, and collaboration.

• 3+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills.
• Experience in developing and executing integrated marketing campaigns.
• Experience collaborating with different teams and balancing priorities.
• Good analytical abilities, using data‑driven insights to inform marketing strategies.
• Excellent stakeholder management.
• Support in the management of marketing budgets, demonstrating marketing ROI and a commercial understanding of the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer‑first approach to marketing.
• Demonstrated success leading, coaching, and developing teams, with experience managing multiple direct reports.

• Excellent Health Care Options:
  Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO).
• Merlin Magic Pass:
  Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program:
  Save for the future with company matching contributions.
• Tuition Reimbursement Programs:
  Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities:
  Grow your skills and advance your career with us!

Pay Range:
Competitive.

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments!

Mid‑Senior Level

Full‑time

Marketing and Sales

Entertainment Providers